Rhetorical Analysis of Content about Paula Deen
Introduction
The content developers use different techniques in order lift off various types of feelings and emotions in their target populations so that the marketers can fulfill their goals and objectives. The story shared at the official website of Paula Deen works in order to arouse positive intentions in the visitors, and the tale featured a love story that was in the beginning stages. The lack of interaction between the opposite genders have caused sociological issues to develop in this regard, and therefore, in the era of technological mediation everyone has a lot of friends, but they are at the same time alone as well. In this way, the growth of psychological and social issues is understandable in nature because we do not have the capacity to live and lead fulfilling set of lives. The trend of lying is powerfully emerging as a defining attribute of all the societies in the world. The social media has repeatedly issued a notification about fake profiles. The fake profiles are significant in number and their number is growing ever since the early development of the idea. The internet is doing more harm than good in the communities, and above all, the technology is contributing towards creation of unprecedented loneliness in our lives that is impressing people to grow suicidal and homicidal tendencies as well. There are consequences of each technological choice we make, and we apparently made a worse one by making internet into an integral part of the lives in recent years (Auger, Burke and Devinney, 286). The content at the website applied ethos and pathos in order to have the audience an inspiration to posses normal self-esteem and image as well. The real purpose of the content appeared to be secondary in its naturalistic identity.
The developers had packed it in such a way into the very fabric of the content that a lame person cannot wrap that around his or her brain, and therefore, unknowingly, he or she will end up investing in the company of Paula Deen that is not doing so well on the stock market. The investors must choose Apple. Microsoft, and Nokia over the abovementioned organization any day, but under the influence of the fairy tale present on the main page of the company, they will be compelled to invest with Paula Deen because the audience will believe that the company is busy in revitalizing the sense of normal lives in the society. In reality, it is not the case because they may inspire some couples to get married and have families, but their real objective will always remain an economic one under all circumstances (Baird and Parasnis, 536). The investors are thinking of their investments with the featured entity as charities, and therefore, they do not expect higher returns as well. The company does not have to outperform its competition, it does not have to offer the shareholders with dividends too, and therefore, the directors can have their pocket filled with financial gains by doing nothing at all in fiscal sense. All they need to do is to hire some intelligent and outstanding content developers who can impress people by telling them a good story.
The romantic interests develop in the long run perspective, and they do not grow suddenly. The individuals have to give these matters a thought in detail. They consider social and fiscal concerns before taking a final decision in the most sensitive area of their lives. However, the romantic stories featuring an encounter in the train, ship, and plane do not make much sense in the real life situations because they generate a myth that remains an unproven one in the light of empirical data, but still most of us believe in these tales. They give us an opportunity to live in a dream state for a short while, and therefore, the companies avail a chance to make money in the period when our senses are compromised to say the least. The stories of unexpected romantic encounters have a design to impress people to think from the wrong part of the body, and while they do that, the companies take full advantage of their absentmindedness. There was no logical need to put an introductory paragraph of the company at the end of the tale until the developers have an economic objective behind all the effort.
The company’s struggles are not humanistic in nature, they have fiscal goals behind their practice of storytelling, and the customers are being fooled by showing of shiny pictures of love and romance. One does not need to motivate him or herself to have a life partner by reading ridiculous stories (Jansen, Zhang and Sobel, 2175). They have to get out their homes and shutdown their handhelds in order to have a taste of normalized living, and in short, they have to lookup beyond their screens in order to find true and passionate love. The paper is not suggesting that one should throw all the technologies away only in order to revert to simpler existence. However, they have to balance the benefits and costs of using them sensibly. Additionally, the professional engagements in all area have transformed into computer mediated ones, and therefore, there is no escape from digital age. The humans can make a conscious choice in terms of limiting the use of technology to essential needs. They have to go to gyms, beauty parlors, and cafes so that their socialization needs can be met adequately. The employees have to leave their work at offices, and when they have off-timings at their hands then, they must invest them into their families because humans are and always have been defined as social animals. The socialization is of various sorts, and those kinds can jolt a bit of creativity and intellect in people. The essence of personal and professional development lies in the notion of social exchange that can only occur, if one is willing to meet with other people.
Conclusion
This paper has been written in order to highlight the mental practices that marketers apply to arouse favorable feelings and emotions in their target populations in general. The objective focus of the work remained at studying strategies that Paula Deen’s marketing team used in order to sell their shares to the public by telling them an unrealistic tale that did not make much of the sense. However, it was good enough to develop good intentions in the audience that will have induced them to invest in the company that is not performing exceptionally on the stock market. The customers have to use their minds instead of hearts on the internet.
Works Cited
Auger, Pat, et al. "What Will Consumers Pay for Social Product Features?" Journal of Business Ethics 42. 3 (2003): 281-304. Online.
Baird, Carolyn H and Parasnis, Gautam. "From social media to social customer relationship management." Emerald 39.1 (2011): 531-549. Online.
Jansen, Bernard, et al. "Twitter power: Tweets as electronic word of mouth." Journal of the American Society for Information Science and Technology 60. 1 (2009): 2169–2188. Online.
