McDonaldization is a term utilized by sociologist George Ritzer within his book, The McDonaldization of Society (1993). He clarifies that it is showed when a society adopts the attributes of a fast-food restaurant. McDonaldization is a re-conceptualization of legitimization, or moving from customary to judicious modes of thought, and experimental management. Where Max Weber utilized the model of the organization to speak to the direction of this evolving public opinion, Ritzer sees the fast-food trend as having turn into a more illustrative contemporary standard.
In contemporary public opinion, the idea of McDonaldization is picking up consideration in diverse perspectives, for example, culture. McDonaldization theory in social version is a relatively recent thought of the overall homogenization of societies. The methodology of McDonaldization might be abridged as the path in which the standards of the fast-food restaurant are coming to rule more areas of American society and in the rest of the world. In the current period, most nations have adjusted to this idea because of globalization. In fact, it has been anticipated that the Ritzer model will soon be dominating in many societies.
The film "Roger and Me," by Michael Moore, demonstrated how and why our public is defective. Moore utilized languages, through the medium of film, to show the genuine face of the actuality we call private enterprise. He characterized rationalizations as being the deliberate analysis of stress, tension, inconsistencies, interconnections, or disagreements between alternate extremes and opposites. The concept of McDonaldization can be explained in this context that how the modernization and fast mechanic-life style has created lot of problems in our society. Along with fast-food trend, fast-moving and more efficient machinery has taken over the place of labor; millions of people lost their jobs and their sources of earning. The plot of the film spins around Moore's journey to stand up to Roger Smith, the CEO of General Motors around then, and to bring him to Flint, Michigan, to see what his movements have done to the individuals who work and live in the encompassing zone. Smith unmistakably would not have liked to be questioned by Moore and the film rapidly uncovers why. Moore's film is a composite of stock footage from documentaries about GM, documentaries about Flint, TV news footage, film footage he took recording the plant closings, and his quest for Roger Smith. Moore infrequently needed to utilize portrayal to his recount story; his film footage was enough to clarify his painful points and ideas. Therefore, the film is a practical demonstration of Ritzier model of McDonaldization.
William Adler’s article ‘Jobs on the line’ demonstrate the same story like ‘Roger and Me’ did. It is a story of black woman Mollie James, who migrated in 1950 from segregated south to Paterson NJ. He was hired at Universal Manufacturing Co. as an assembly line worker. Adler followed her life and job for the next four decades as they become interlinked with the fates of two other women Balbina Duque of Matamoros, Mexico and Dorothy Carter of rural Mississippi, who worked the same job at the same company. Along the story he explained white working class families escaping the city for suburbia, social equality activists, principled and degenerate union pioneers and danger taking business visionaries like Paterson local Archie Sergy who established Universal Manufacturing, helping make Paterson a mechanical powerhouse. In 1963, attracted by the exceptional rivalry for new industry among the Southern states, Universal opened a plant in Mississippi; large portions of James' associates in Paterson lost their occupations. In the 1980s, the organization was cleared up in the storm winds of Wall Street's merger madness. Twice in eight months, Universal was sold, both times to organizations headed by supporters of Michael Milken, who developed junk bonds for corporate pillagers who purchased and sold companies for fast benefits. Therefore, it tells and gives the same evidences and the followed circumstances. Along with Mollie and her colleagues, hundreds of people lost their jobs and never were able to find any full-time job again.
Since it started approximately two centuries back, the modern industrial revolution has caught the minds of an interminable number of history specialists and economists. A time of moderately free enterprise money matters, some scholastic described it as a period of the way to opening the mysteries of financial development, mechanical change, and budgetary improvement. Anyway, for defenders of the established liberal convention of free undertaking, the industrial revolution is vital for more guileful reasons. Not just nonprofessionals see the modern industrial revolution as far as 'dark, satanic mills.' A concise look at English history uncovers that most scholastic who do not particularly mull over the mechanical upheaval acknowledge without reservation, the view that a capitalism prompted a decay of living conditions for the working population. This modernization can clearly be interpreted under the concept of McDonaldization of society and the refereed film and the article gives a strong evident proof of how the industrial revolution has given us so many technological advancements along with alarming drawbacks.
Works Cited
Adler, William M. Mollie's Job: A Story of Life and Work on the Global Assembly Line. New York: Scribner, 2001.
Ritzer, George. The McDonaldization of Society. California: Pine Forge Press, 1993.
