After the launch of reading glasses, managers need to follow up and measure its performance in the market. The best way to measure the financial metrics is by measuring overall growth of the market. The manager should consider both the rate of the product growth and the market growth to ensure that there is a remarkable similarity between the two.
Customer satisfaction should be the key metric that the managers should evaluate. The firm should ensure that the reading glasses that are offered in the market have long lasting positive effects on the customers. The only way to achieve positive effects is to ensure that the company follows up each client to gauge his or her level of satisfaction (Güngör, 2009).
Costs and profits should also be considered since this is also one focus of the business and to ensure there is a good performance, there should be a follow up on the profits of the organization. Selling costs metrics that include overhead such as transportation and advertisement should also be considered to ensure that they are maintained at a minimum low.
The managers should evaluate the compliance of the reading glasses with the opticians’ board. Management should be able to demonstrate full compliance with the regulating authorities. Compliance will act to build confidence with the customers and ensure more markets in the future.
The most important product launch activity understands the potential customers who will buy the reading glasses. Through extensive research, it will be established what the problems of many people who have reading problems is. The product should focus on the area where the glasses are needed most.
One of the considerations in the implementation of the new product is employee training. Reading glasses are a sensitive part as they have a direct influence on human eyesight. Employee training is, therefore, very important to ensure that there are no mistakes on the type and size of the reading glasses that a customer is given.
References
Güngör, H. (2009). Emotional Satisfaction of Customer Contacts. Amsterdam: Amsterdam University Press.
