In-depth Audience Analysis
A chamber of commerce refers to a business connection, for instance, a local institution containing business, whose goals and aims are to establish continuous economic and community development focusing on establishing a community with a strong foundation. (Shapira & Youtie, 2008). The chamber addresses factors hindering the economic competitiveness, infrastructure, living standards, and the climate surrounding the business. The business stakeholders and other audience join and elect an executive, create policies, hire a chief executive officer and plan how to run the institution. This paper gives an analysis of the Greater Columbus chamber of commerce, which is located in Georgia. The Greater Columbus chamber of commerce works closely with the minor individuals in the community as well as the stakeholders. While analyzing the message views of the stakeholders based on the written profile, the Greater Columbus chamber of commerce advocates increasing the number of businesses serving as suppliers and partners.
The community clarifies that the Greater Columbus chamber works as an effective engine in the community towards stimulating the job growth. The audience also confirms the community development and creation of wealth initiated by the Greater Columbus chamber of commerce. The survey done by the Greater Columbus chamber’s stakeholders indicates the increased demographics on employment. The survey was conducted on twenty firms and all stated that the chamber is currently making efficient efforts to minimize the gap between those in employment and the unemployed. The survey included a summation of the local expenditures made by the local businesses over a certain period. The majority said that the Greater Columbus chamber has benefited the stakeholders and the community generally, by creating employment, which gives earnings to the individuals. Apart from the direct employment, the Greater Columbus chamber also benefited the indirect employment sectors existing throughout the economy in Georgia. From the audience and stakeholders’ messages of view, the advantages of setting the Greater Columbus chamber of commerce dominate the disadvantages.
Personal View
Drawing the demographic research data concerning the Greater Columbus chamber of commerce in my locality, I acknowledge the contributions noted in the area. The Greater Columbus chamber of commerce serves more than 160 communities in Georgia, and helps in devising and implementing measurable strategies required in an organization (Shapira & Youtie, 2008). It shows a great influence and cooperation amongst the individuals of the community. I think this chamber is a good example of well-organized institutions since it recruited the immigrants. The immigrants boosted and strengthened it by bringing new ideas and entrepreneurship power. Basing my argument on the Greater Columbus chamber of commerce geography, it is evident that the diversity influences its regional growth and development over time. The chamber captivates talented individuals, who work closely with the partners to boost the economy all around in Georgia.
Psychographics indicates that individuals in Georgia have positive attitudes and aspirations of the business research to develop the living standards. I think persons working closely cooperate by the influence of good psychographics. In my view, the social graphics point out the social relations amongst the community members. Good social relations contributed to the union of the local businesses to form the Greater Columbus chamber of commerce (Shapira & Youtie, 2008). The user graphics draw the lengths and metropolitan areas covered by the Greater Columbus chamber of commerce. They indicate that most citizens are privileged to acquire employment from the chamber hence contributing to economic prosperity in the region. I find the web graphics in the chamber’s profile quite advantageous. They indicate the profiles of the users incorporating the computer programs hence establishing a speedy connection. The directors are up-to-date with the links concerning the immigrants, who strengthen the Greater Columbus chamber of commerce (Bits & Olk, 2015).
Recommendations
I recommend the Greater Columbus chamber to work closely with the stakeholders, the partners and community at large to increase connections for businesses in the region. The connections created would ensure that the chamber makes its strategic partners hence facilitating development in the entire region. The overall revenues collected would increase the entrepreneurial activities conducted in the region (Bits & Olk, 2015). The diversity and inclusion of activities are noted. The development of the best practices would prevail by bridging the Greater Columbus chamber of commerce boundaries and establishing resource groups through the connections created.
Therefore, the government is recommended to join hands with the Greater Columbus executives. This kind of an attachment to the government brings many funds to the organizations. The chamber would thus create external and internal links to take the institution to a higher level. These recommendations would echo the audience and the stakeholders’ message of view. The government would also help to develop the leadership programs. Lastly, government participation in goal setting would assist in attracting more entrepreneurs.
Rationale
My version of recommendations is better since it aims at improving the Greater Columbus chamber of commerce to take it to a higher level. The analysis reflects time as an element to increase the audience and the stakeholders’ response concerning the Greater Columbus chamber of commerce. I believe the demographics, social graphics, user graphics, geographic and the web graphics would develop and prosper with time. The diversity and inclusions would help to create a competitive advantage for the chamber in the future. The reflection holds the chamber’s mission to leverage the businesses in the community and enhance economic prosperity.
References
Shapira, P., & Youtie, J. (2008). Learning to innovate: building regional technology development learning networks in midsized cities. European Planning Studies, 16(9), 1207-1228.
Bits, E., & Olk, L. (2015). Chamber of Commerce.
