Introduction
The “advertising war” between The Coca-Cola Company and PepsiCo has already become legendary. For many years these two companies were fighting for consumers’ loyalty and market share. Thus, it’s extremely interesting to compare such an important commercial tools as websites of these two competitors.
Main body
Starting with The Coca-Cola Company website I would like to bring the attention to following sections on the website: Videos, Music, and Unbottled (in the latter one you can find articles about the company and social activities it was or is involved in). There is a lot of interaction with the consumer (e.g. “Send Us Your Moments”), as well as inspiring pictures, headings, and articles, on the website. I would say that it is rather easy to determine target audience of the website that is consumers. It is aimed to attract people of different ages and social groups. From the other side, it is important to notice that there is a separate section for investors. But my impression regarding this section is that it is not as informative for shareholders as it may be inspiring for consumers. Probably The Coca-Cola Company’s corporate culture is the reason for that. I would say that even though principles of technical communication are well applied on the website, I still think that section Investors is not properly targeted.
Compared to The Coca-Cola Company PepsiCo website is rather plain. Even though there are many pictures with young people, it seems that these pictures are aimed to present potential customers rather than ordinary people who like PepsiCo products. That is why I would say that PepsiCo website is targeted to catch the attention of shareholders as a priority. One can also find Investors section on this website but it differs from The Coca-Cola Company website. The section includes many reports, documents, financial news and its’ design is very “business” one. In my opinion Investors section here is much better targeted than on The Coca-Cola Company website. However, PepsiCo text writers sometimes overuse compound sentences, and it may make the content of the website more complicated for the reader.
Conclusion
Works Cited
Coca-Cola Journey Homepage: The Coca-Cola Company. The Coca-Cola Company, 2014. Web. 3 Oct. 2014. < http://www.coca-colacompany.com/ >.
Hall, Loretta. Technical Communications. N.p., Aug. 1999. Web. 3 Oct. 2014. < http://www.unm.edu/~jerome/tech_com.htm >
PepsiCo Home: PepsiCo.com. PepsiCo, Inc. Web. 3 Oct. 2014. < http://www.pepsico.com/ >.
