- Discuss the various marketing techniques and customer loyalty programs used by the casino and gaming industry.
The gaming industry and casino operate in a very competitive environment and they must continually develop strategies that that ensure that the customers remain loyal. The environment changes and so is the consumer behavior. The casinos now exist for gaming, entertainment and others exist to offer shopping services. To improve the customer experience the casino management ensures that the customer tracking systems and loyalty systems are in place. The gaming and the casino must offer proper level of service to each type of customer.
The modern casino and the gaming industry spend on systems that keep the databases of customers in reference to the current and future worth of the customers, what the customers like and what customers come together. This enables the company to understand the customer gambling habits. Treating all players equal is important because it makes the player feel welcomed and they will come to the facility many times in the future. The casinos have programs that meet the customer need. They offer non-gaming facilities that attract the customers. The use of social media is another powerful tool for marketing (Hay, 6-8). The gaming industries uses the social sites like twitter and Facebook to give information on the programs and promotions they have. This engages the customers effectively.
- What do you think of culinary tourism? Is this a legitimate and potentially profitable form of tourism? How does this differ from traditional forms of tourism? How might you go about marketing to promote culinary tourism? Who should be involved in the marketing of culinary tourism?
Culinary tourism is a form of tourism where people who like exploring to explore new destinations and places. As they explore the new place and destination, they enjoy the food and wine present there. Culinary tourism is a legitimate form of tourism. It offers the residents and the government good profits because the local and regional cuisine is expensive and the tourists are ready to spend since they have planned to visit the place. Marketing culinary tourism can happen in various forms. Advertising in magazine is a powerful way. The various cuisines in print media attract tourists. The social media is a marketing tool in this century and marketing the culinary there is important. having wine events, culinary tours and food competitions help in marketing because it give tourist a good experience and they will return on the next trip with other tourists. The government and the stakeholders of the culinary destinations should engage in the marketing of the culinary tourism. The government should set aside funds for marketing the services offered in these destinations.
Works Cited
Hay, Deltina, and Deltina Hay. The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web. Fresno, Calif: Quill Driver Books, 2011. Internet resource.
