Good Essay On Apple Ipad

An iPad is a fascinating mobile device that many people around the world look forward to owning. The decision to buy the device is informed by many factors, needs and desires. I have harbored the desire to own an iPad for many months. I finally made a decision to buy an iPad from a leading mobile operator.
Consumer buying behavior is characterized by a step by step approach. While the process may not be similar to every consumer and products, there is a unique commonality in the buying behavior. The initial process is the need recognition. I initially recognized a need prompted by stimulus. I had a problem with my laptop that needed to be sorted. The laptop is bigger, heavier and less convenient. I had grappled with the thought of finding a solution to these problems. My desire had been to have an easily portable device that still serves functions of a laptop at the same time. One day while watching CNN news updates, a flash advert by Apple appeared on the television. The advert was so fascinating, captivating and breathtaking that I felt excited. I quickly realized that the device or a similar one could solve my need.
The next step was information search. I had much interest in the product, but scanty information. I had to do product research. I looked for the information from the websites of e-commerce stores such as eBay and Alibaba, websites of manufacturers like Samsung and Apple, technology magazines and physical visits to the stores. I watched promotional videos online, looked at consumer reviews and experiences, and asked my friends about their views. During the information search, I came across iPad 3 that was first manufactured in 2011. The device had Apple A5 processor and was available in different color ranges such as white and black. I also realized that iPad comes with either Wi-Fi connectivity only or Wi-Fi and 3G connectivity. The second iPad that I came across was the third generation unveiled in March 2012. It had many improvements such as higher HD qualities, 5 MP camera, and A5X processor. Finally, I realized that iPads are categorized as Wi-Fi, mini Wi-Fi, Wi-Fi +4G and mini Wi-Fi +4G.
My next step was to evaluate the alternatives before making a buying decision. The stage was the most difficult for me as I was spoilt of choices while the budget was restricted. I made a decision to buy a white iPad mini Wi-Fi +4G. The iPad was sold at $659, while my budget was $700. I saw this product as revolutionary, trendy and portable. The decision was informed by other factors. The size of the product was appealing- 9.7 inch long screen. The device had 64 GB storage that is more than enough to store my movies, pictures and other documents.
Lastly, the post purchase behavior defines the level of consumer satisfaction with the product. I am very happy with the product and the company. My friends also felt happy for me. My desire is to see more applications by Apple, to make my experience more exciting.
The of customers who would have interest in the product are characterized by need for networking and Wi-Fi connectivity, desire to have portable devices and need to keep up to date with tech trends. Their main focus is the networking and interactivity aspects of the device. The device offer Wi-Fi that allow connectivity while some allow access to 4G wireless data from mobile service providers such as Sprint and AT&T.
The price of $659 that I paid for the product represents value for the money. I got exactly what I wanted at a lesser budget. The company’s value proposition was mirrored in the product. The value of the product is consummate with the services that I get from the device. I am able to carry the device whenever I go, take pictures and photos and share with my friends online. I am able to learn and research online in a more convenient way since I am able to access internet from different places.