Amazon is an international company; it serves more nations than most organizations in the world. The company has a unique business identity throughout history. Amazon sells books and other commodities. Almost everyone can identify the company by how its brand has been differentiated. In addition to being unique, Amazon also has a brand story. From this, the customers know that the organization will always care for them no matter how much it grows. This story has differentiated Amazon from all its competitors. Most people purchase commodities with emotions;Amazon has established a real emotional connection. At each point, Amazon has highlighted its brand differentiation from the product they sell, the customer centric approach and the prices of their commodities. It has a massive selection of items, and its customers can find everything they wish to buy.
Amazon has also been consistent with its promise; this has led to its expansion and popularity throughout the world. The organization made a promise to deliver unique customer experience. The performance of the organization has continually improved since it has satisfied customers who keep coming back for more products. Nike has one of the most recognized logos globally. Nike is an athletic and fitness organization. The company sells balls and other sports equipment. Today, it has become the definition of sports because of its unique services. The unique logo has made it among the most successful brands. Nike has created, protected and maintained the brand of the company. Nike’s brand is unique; it gives the customers something to identify with and gives the products the company produces meaning. Nike products have dominated the world and have succeeded because of its brand image and unique logo of high value.
Nike has also made use of celebrities like Michael Jordan to symbolize their brands. The idea of using celebrities to market their products has made the consumers find its products more desirable and valuable. When the customers translate the success of sports celebrities into the company logo, it builds an improbable value. The common element in the branding of Nike and Amazon is the uniqueness of their logos. To establish a brand identity, something distinctive is required. Nike and Amazon have identified something special that has separated them from their competitors. The customers can identify their products by their unique goods and services. Their unique identity has enabled them to offer the best goods and services.
Reference
Demers, J. (2013, November 12). The Top 7 Characteristics Of Successful Brands. Forbes. Retrieved from http://http://www.forbes.com/sites/jaysondemers/2013/11/12/the-top-7-characteristics-of-successful-brands/#91611af40174
