Position: Marketing Director
Description: Although I joined the company as an Analyst, I was promoted to lead the marketing division of INFITEC GmbH globally, based on my performance. In this elevated role, I was directly responsible for opening offices in China, USA and Russia, as well as finding strategic partners in the EMEA region for home cinema and system integrators in the B2B area. At present, I manage a team 4 people in Germany and report directly to the CEO and the Managing Director. Listed below are some of the projects I have been involved in as part of this role.
Project Management: In total, I have managed 11 projects thus far. A snapshot is given below starting with the earliest and ending with the latest project.
Project Cerulean, 2013
Summary: This project involved the launching of the new INFITEC website as well as the rebranding the CI and CD of the company. New markets were identified and tradeshows exhibitions were done.
Role: Management
Key challenges: Simplifying the product portfolio, Programs for B2B partners, cost issues
Contributions: core architect of the building of the website, building of digital market strategy, strategies towards B2B clients, tradeshow marketing strategies
Lessons learnt
Digital Marketing Strategy with respect to B2B Clients
Essence of Tradeshow Marketing
Web Architecture as applied from a Marketing Perspective
“UPBUILD”, 2013
Summary: The digital social media marketing channels were launched with identifying of our existing and new client base online with focus on user engagement on Facebook, Twitter, Instagram.
Role: Management
Key challenges: Niche Audio- Video so difficult to reach existing and new client base, cost and billing issues, metrics selection
Contributions: formulation of marketing strategy plans, effective tender and billing management, identification and targeting of new markets
Lessons learnt:
Essences of Costing and Billing Process Management
Digital Marketing using Social Media Platforms
New Market Entry using Social Media within the ambit of Social Media
Project Leviathan, 2014 : (Transformers theme park, the amazing Spiderman theme park and Harry Potter theme park. Available at https://www.universalorlando.com/Rides/Universal-Studios-Florida/Transformers-The-Ride-3D.aspx)
Summary: The theme parks rides were converted from 2D to 3D and required INFITEC 3D glasses and filters to do it. The order of the product was in large quantities and we worked closely with the Rides Designer to ensure the best 3D experience possible.
Role: Management
Key challenges: Rides Design, Deal Negotiation, Production Problems
Contributions: Project Management, Budget Management, Risk Management
Lessons learnt:
Working on a project that had a high level of customer interface
Production Experience and Deal Negotiation
Management of Budget and Risks in a Project environment
Charity project with Home of good hope, Namibia 2014
Summary: A small charity project was done in collaboration with home of good hope in Windhoek where we worked at the soup kitchen to provide food, clothes and education.
Role: Management
Key challenges: geographic location, understanding of culture, maximizing scare resources
Contributions: budget management, logistics management, Supervisor/ Mentoring to young interns
Lessons learnt:
Cultural Learning in an environment of thrift
Understanding of Logistics and related management
Mentoring
First Human 3D interaction project 2015: (https://vimeo.com/97763686)
Role: Management
Key challenges: projection mapping, environment issues, time management
Contributions: 3D concept with bart Kresa, marketing campaign, client retention, led to new theme park projects
Lessons learnt:
Working on Projections as part of Marketing Strategy
Handling Environmental Issues
Concept of 3D and related implementation
Theme parks project “Universal studios, Japan” 2015: (One piece 3D show http://www.osaka-info.jp/en/events/family_friendly/universal_studios_japanone_piece_premier_summer.htmls)
Summary: The first 3D interaction human show was such a huge success that we managed to grab attention of Universal Studios, Japan. We finally decided to collaborate with them on a similar concept for their Annual Christmas show with a stereoscopic design.
Role: Management
Key challenges: rides design, negotiation deals, production issues
Contributions: project management, budget management, risk management, effective billing management
Lessons learnt:
Effective Deal Negotiations
Handling Production management, including billing and budget
Designing of Rides
Theme parks project “XYZ, USA ”, 2016:
Summary: The XYZ Company is one of the biggest Hollywood Studios in the USA and with the introduction of laser projectors, we won the best and brightest 3D technology award. This resulted in us starting work on a multimillion dollar deal with them for all their theme park rides. The project is still under progress
Role: Management
Key challenges: Glasses design issues, contract deals, negotiations, time management
Contributions: Deal Negotiation, Design of theme rides
Lessons learnt:
Designing newer themes
Contract Negotiations
Time and Deadline bound management
INFITEC DIGITAL SHOP, 2016
Summary: People were quite interested in buying our 3D glasses and HDMI splitters from online due to high demand so we decided to launch a small online digital shop for this purpose since then sales have double by a factor of 10.
Role: Management
Key challenges: Design, Product Portfolio, Protection of CI against imitation
Contributions: Project Management, Initial product design, B2B marketing strategies, budget management, digital strategy implementation
Lessons learnt:
Knowledge of B2B Marketing
Digital Marketing Strategies
Design and Product Portfolios
Before I Die, Project collaboration, 2016: (http://infitec.net/collaboration-with-moving-rhizomes-on-before-i-die-project-ulm/)
Summary: The ‘Before I Die’ project started as a way to help Society. We decided to start this project, due to the refugee crisis in Germany. Therefore, we collaborated with a dance company ‘Moving Rhizomes’ to conduct a Holographic and 3D show in Stadthausulm. The entire money raised from this project was donated to charity.
Role: Management
Key challenges: Collaborations between Vision optics Gmbh and INFITEC GmbH, logistics, cost
Contributions: Collaboration, Budget and Risk Management, Supervising/ mentoring young interns
Lessons learnt:
Mentoring younger people, their problems and issues
Budget Management in a Charity environment
Collaboration Management
Project Visual Signage, 2016
Summary: Due to recent decrease in sales in our partner company, we decided it’s time rebranding the company and the product portfolio and more align our market in the area of visual signage from holographic area. This project is still under progress.
Role: Management
Key challenges: Simplifying product portfolio, product design, logistics
Contributions: Product Rebranding, CI rebranding, project management, B2B and tradeshow marketing strategies
Lessons learnt:
Essences of Rebranding and related strategies post rebranding
B2B Tradeshow experience
Logistics Management
AR project, 2016
Summary: The project consists of 8 partner companies. We are currently working towards a new generation of AR glasses in competition to both Microsoft and Google. This Project is still under progress
Critical Assessment of Personal Managerial Experience
As a manager, my various project experiences have taught me various fields of specialization (outside my core field of Marketing) such as Billing, Logistics, People Management, and Event Organization as well as Management. In my career, I have handled small and compact teams, and I would like to develop myself by exploring newer areas of Marketing, Strategies and Leadership skills. Please find below listed my Strengths and Future areas of development to refine the assessment.
Strengths
My strength lies in the fact that I am an exceptional strategist in analyzing trends and forecasting sales, which can then be used to develop long-term strategies.
Excellent Communication skills
Ability to handle very large marketing and related events
General Management Functions such as Tender Management, Risk Management, Campaign Management and other related management functions
Both conventional as well as new Marketing forms such as Digital Marketing, Social Media Marketing, Online Advertising and other forms of Digital/Online Marketing
Turning around divisions based on my marketing and strategy knowledge as well as implementation skills
Desired Areas of Future Development
Developing Leadership Skills
Develop myself to manage large teams since as a Future CMO of an organization I would especially need to develop this aspect
Sharpen my skills in Process Management (within Marketing & Strategy)
Learn to manage and apply larger budget campaigns so that my portfolio would broaden in terms of monetary value and skills
People Management
4 people directly under my team in Germany office since 2013
2 people in the china office since 2014
1 person in the US office since 2014
1 person in the Russia office since 2013
2 student interns in marketing area in 2015
1 student intern in marketing area in 2016
Financial Management
I manage a marketing budget currently up to 50,000 euros yearly. The tradeshows budget marketing is upto 100,000 euros. AR project under development would up to 380,000 – 500,000 euros to be completed by 2019.
