Good Essay On Consumer Behavior

Businesses are always made to earn economic profit with effectiveness, and it is found that mitigating the expenses is one of the most important aspects from the standpoint of an organization. It is more than impossible for any organization to increase the financial belongings without mitigating the net cost and customized the solutions for consumers as a whole.
Customers are the end users for an organization and no organization an increase their financial belongings without satisfying the needs of the organization in particular. There are numerous articles that have been written for consumers and their behaviors in particular, and it is one of the most important aspects from the viewpoint of the organization. The stance and selling provision of a company depends heavily upon the behavior of the consumers in terms of effectiveness. If the behavior of the consumers would be on an effective node, then the stance of high economic consequences is possible. It is required to do a summary analysis of a certain article. The name of the article is “Self Construal, Reference Group and Brands meaning” written specifically by Jennifer Edison, Escalas.
According to the main crux of this article, it is found that branding and brand management are some of the major things from the viewpoint of the company and consumers always look forwards for brands in order to get the jobs done. In this article, the author identified that management of brand for a company is more than essential, and consumers always required effective brands in order to initiate the sales of a specific company. According to the main crux of this article, the behavior of the consumers, depends upon some certain aspects and provisions as brands and brand identity and entity and different things.
There are three different hypotheses have been highlighted in this particular analysis, and it is found that brand consciousness is heavily dependent upon the personal perception of the consumer. According to these hypotheses, it is found that whatever a company does is to enhance their perception and effectiveness of a given consumer and the brand perception of the consumers would increase or enhance effectively due to the brands. One of the hypotheses institutionalized that consumer behavior highly dependent upon the level of communication offered between the consumers and the organizations. Communication level should be enhanced accordingly and effectively in terms of different companies because communication would enhance promotional skills in particular.
The results of the hypothesis found that the reflection of the brand is important from the standpoint of an organization, and it is found that personal connection is effective in terms of brand recognition. Communication should be enhanced by the companies with their consumers with the help of different branding and promotional activities and campaigns. Promotional skills should be enhanced effectively accordingly. There are different brands which have been highlighted in this particular analysis as Nike, Burberry, Polo and others. All of these brands have shown their relevance in terms of enhancing their communication level which is considered to be very interesting for the companies in order to increase their financial belongings.
In the end, it is found that brand recognition is important element from the viewpoint of the organization and with the help of effective brand perception, organizations can increase their financial belongings, hence companies have to apply the similar approach.