Introduction
The existence of increasingly more cost-efficient and powerful technology has been a tremendous enhancement for small enterprises of all streaks. It has also translated to enterprise owners facing a necessity to sort through an incredible amount of technology options and seek the most improved ways to employ technology to attain business purposes. Entrepreneurs will have to encounter a series of business technology issues in the course of the ventures ranging from managing upgrades, applying the social media tools to conducting research. Practically, every enterprise is challenged with the risk of disintermediation by the internet. Virtually everything to do with traditional print has gone through a full revolution- from traditional book publishing, magazines and newspapers to business reports and even brochures. This article, therefore, highpoints the main business technology issues in today’s world.
The Existing Business Technology Issues
Integration of present technologies in business environment
The most fundamental technology concern will be assimilating the current technologies into business environments while sustaining the business controls and other costs. Huge-data practices, cloud computing, leveraging communal networking and implementation of mobile devices also pose limitations regarding the risk management, security, adoption, supervision, integration and litigation. At the same time, these technologies, if appropriately leveraged, have the potential to create and improve efficiency, support a more innovative business culture, align management with capabilities and functions while generating cost savings. These actions must, therefore, be aligned against the elevated risk to business information security, especially since it relates to several mobile technologies and even cloud computing. In this respect, progressively sophisticated cyber security threats necessitate vigilant deliberation of enterprise information security jeopardy presented by immediate innovation use and implementation (Kaufman-Scarborough and Forsythe 519).
Research
With an enormous amount of merchandises on the marketplace, even selecting a lesser device like the digital camera, can transform into a grand search, numerous small enterprise owners will consume the time to conduct their individual research through communicating with sales people, reading online reviews and most importantly compare market prices. Enterprises endowed with IT specialists on their staff list can use the inside knowledge, expertise and the employees in the enterprise to locate services and products which are a quality fit. Maintain a handle on the business research procedure by beginning with establishing your particular business goals and requirement, and find the appropriate product that corresponds to those.
Internet
The internet forms an incredible chance for different enterprises to engage consistent clients, advertise, reach new clients and even share business information regarding services and products offerings (Adler and Shper 290). The internet additionally puts up matters involved with staying current with internet technology changes, search engine optimization, maintaining a website and most significantly tackling the clients’ inquiries. In general, small enterprises are endowed with enormous flexibility to give a try to diverse directions when it concerns the internet use. Web sites are given; however, entrepreneurs can also delve into including blogs for current contents which lures back clients, test feedback forms, sell products and services online, and deploy search engine marketing approaches to draw new customers.
Upgrades
Innovation merchandises get outdated, wear out or grow old over time. Upgrading business technology is a very necessary and imperative task that is inevitable when an enterprise requires remaining competitive, efficient and employee and customer oriented. Some enterprises may work for particular upgrade phases like buying new computers every five years. When old technology equipment influence an enterprise's productivity, then the need to upgrade is clearly indicated. Therefore, it's the time for business management to act. Business managers and staff cannot afford to waste time struggling with incompetent computers and underpowered cellular phones with unstable receptions.
Communications
Technological innovations have enabled enterprise communications through phone calls, emails, and even video chats. This has therefore paved the way for a range of resolutions for business owners. Entrepreneurs need to make choices on the type of information technology devices to be offered to the employees; this includes whether to uphold a landline phone or to introduce data plan-oriented smartphones. Small enterprises, therefore, must work to uphold appropriate email etiquette, organize inboxes and in a timely way respond to queries from the clients. Services like video-chats save business lots of financial resources through reducing business trips while sustaining an eye to eye contact with secluded employees, clients and even associates (Tenbrunsel 117).
Social media
Social media is a fairly current phenomenon; however, the popularity is huge enough to lure significant attention from enterprises seeking to harness the social media to efficiently connect with consumers. Business owners are searching for operational ways to utilize the social media. Many enterprises begin with profiles on established sites and strive to absorb consumers to their pages. Social media provide tremendous chances for businesses like retail stores (Adler and Shper 270).
Conclusion
There is an evident necessity to manage business technology concerns to maintain a strong position regarding an enterprise and its competitiveness. Business owners are advised to be increasingly strategic concerning the adoption of current technologies like social networking, cloud computing, data analytics and mobile technology. These business technology concerns draw a line between the failure and success of enterprises.
Works Cited
Adler, Yurij, and Vladimir Shper. "Business And Quality: In Search Of Excellence". Current Issues of Business and Law 5.2 (2010): 285-294. Web.
Kaufman-Scarborough, Carol, and Sandra Forsythe. "Current Issues In Retailing: Relationships And Emerging Opportunities". Journal of Business Research 62.5 (2009): 517-520. Web.
Tenbrunsel, Ann E. "Issues Worthy Of Our Attention: Perspectives On Current Business Ethics Issues From Accounting, Finance, Management And Marketing Scholars". J Bus Ethics 90.S2 (2009): 117-118. Web.
