Good Essay On Facebook’s Competitive Advantage

Facebook is considered as the most commonly used social media site in the modern times. Facebook has two competitive advantages over other social media sites or other digital media for advertisements. First, Facebook uses human interests in order for the users to be engaged more in this social media site. There are many reasons why users are engaged in Facebook. One of the reasons is the large amounts of applications such as games. There are numerous users which created their Facebook profiles in order to get access to these applications. People are also easily engaged in Facebook due to the wide range of activities or actions for the users. Unlike other social media sites, Facebook allows it users to react on issues in the simplest ways while also allowing other users to react on these reactions. It results to a simple interaction among users which provides them reasons to be more engaged in using Facebook.
The second competitive advantage of Facebook is the use of the mobile trend. In the modern times, mobile devices are the most commonly used technology by people. Organizers of Facebook use the mobile trend in order to attract more users or business organizations to use their site for digital marketing. Facebook provides numerous mobile applications such as the messenger application. The messenger application also allows the users to be more engaged in Facebook since they could be connected to their friends or they could communicate to them anytime and anywhere. Lastly, the use of the mobile trend also let Facebook survived the immediate changes in the society due technological advancements. Without mobile applications, users may have used other means of communication and the amount of Facebook users would decline.