Good Essay On Macy’s Inc

Macy’s Inc. is one of the largest retail stores in the world with over 880 functional stores in Guam, Puerto Rico and most significantly the United States. The stores cater to the needs of every customer who visits their stores. In other words, Macy’s is the “all-rounder” store that provides items such as accessories, furniture, footwear, beauty products, jewelry, men and women clothing, bedding, spas, food courts, and much more. People who visit theses stores can appreciate the personal attention and the comfort of each store. For over a century Macy has been successful in creating a positive internal and external environment for its customers. The customers have been pleased by the company’s efforts and have continued to support Macy’s over the years. Macy’s continue to make shopping available to its customers despite the changes in the country’s economy. But, importantly, Macy and its subsidiary have brought retail stores to a higher level of performance. The interior and the exterior of these stores welcome the customers and inspire each customer in different ways.
Macy’s stores are some of the most spacious stores in the retail industry. The company has spent a lot of money to ensure that these stores maintain a customer friendly environment that caters to the needs of the customers. The exterior of the store held much appeal and this drew me to the store. While the outside design is simple, the light colors on the building were warm and inviting and typical of the Macy’s chain. Standing from a distance, there was no doubt as to what the store had to offer. The mannequins in the windows displayed a wide variety of clothing, handbags, and shoes among other items that appeal to the taste of generation of the millennium. On entering the store on a “normal” day, it is easy to move around from one department to another. But, based on previous knowledge of what happens when there is a sale at Macy’s, I was glad to have made the trip there at this time of the year. Still, there were customers browsing in every department. I realized that I could easily get lost on any of the three floors in the building.
The company ensures that there are adequate workers to take care of each customer without appearing as the overbearing salesperson. In observing the physical layout of the store, I realized that this particular branch met the expectations and the standards that are typical of the Macy chain of stores. The store showed that the owners are aware of the needs and demands of the customers as the merchandise reflected the unique location of the store. In addition, it is clear that the retailers are conscious of the population in the region being largely young people between the ages 13 – 30 who gravitate toward the popular brands. Interestingly, the wide assortment of male and female fashion assortment drew my attention in the store and I quickly realized that I did not have to leave the store if I wanted a complete make-over.
The environment in the store is warm and fresh as everything appears to be organized. This made it easy to locate items of interest. The lighting is also ideal as it is not too bright where it is blinding and it is not dark where one cannot see the items in the store. The coloring was impressive as it lightened the atmosphere and made the rooms cheerful. I found the changing rooms most impressive as it was not like the small and cluttered dressing rooms that I was accustomed to in other stores. I could change with ease and in comfort. These physical elements held much appeal as I felt quite comfortable listening to the soft steady music that played in the background. I was however more fascinated by the exquisite jewelry in the store.
The most fascinating part of my visit to Macy in New York was the size of the store. I was fascinated by the friendliness of the staff and their willingness to offer their services. Of course I know that the service comes as a part of their jobs, but the truth is that the employees have used their training to the highest level and made me feel as though I was the most important customer in the store. I did not make a purchase on that day, but I still experienced the first – class service of Macy’s.
Macy stores offer many positive features that will draw customers of different ages to the wide range of goods that will suit the needs of every customer. But, if I had to change one thing about the Macy store I visited it would be the policy on clearance items or items that were on sale. I would have preferred to see all of the items that were on sale in a specific area instead of having to browse through the many departments in the store. Macy could instead make this clearance department visible to everyone who enters the store as most people are seeking lower prices because of the economic recession in the country. In addition, items that were on sale were not clearly marked with the price. I had to seek assistance for this when I could have easily checked the pricing on my own.