Companies such as McDonalds have in the recent past put to use social media such as Facebook to spur up their sales to the desired levels. For the following research, therefore, a suggestion of a Facebook page for the attainment of the required levels of local viewership, as well as, consumer interaction for McDonalds in the social media will be presented.
Usually, photos are the most talked about, as well as, shared items on Facebook. The photos should be posted at least three times on a daily basis within a pre-determined time basis. The style of posting the photos should be in an entirely creative manner that is related to the motivations, as well as, lifestyles of McDonalds’ consumers consequently showing a better comprehension of them. ("21 Ways to Create Amazing Facebook Posts to Promote your Products", 2013)
Videos
Facebook videos also get more attention from the consumers just as the photos would do. The videos should be of short lengths such as three minutes each since shorter ones are better received by the clients. They should also be posted at a frequency of three videos per day with the times being in the morning, midday and at night. Their style of presentation should encompass the clients enjoying the services and products of McDonalds.
Text
The style of posting the text should be precise with its length being short but pass the designated information. They should periodically be posted such as six times in a day with the times being in the morning, midmorning, afternoon, late afternoon and twice at night when a majority of the clients are online. Besides, it is through the texts that replying to the consumer feedback can be conducted.
Generate involvement
On a period basis, giveaways to the McDonalds consumers should be done to encourage their interaction with the company products.
Lastly, social media particularly Facebook serves as an excellent avenue for releasing product information in case of new products. As a result, the clients would receive firsthand information concerning the same.
Work Cited
21 Ways to Create Amazing Facebook Posts to Promote your Products. (2013). Wish pond. Retrieved 23 June 2016, from http://blog.wishpond.com/post/53926393458/21-ways-to-create-amazing-facebook-posts-to-promote
