Mini Case Study - Marriott International Incorporation
Mini Case Study Marriott International Incorporation
Marriott International Incorporation
Marriott International Incorporation is pioneers in the concept of responsible/sustainable luxury by drawing its core business strengths towards the standard practices of sustainability. Their concept of ‘Responsible Luxury’ personifies ethos as Marriott International Incorporation always integrate the best green practices of the world in a blend with contemporary business practices for delivering finest luxury offerings in the greenest way possible. Marriott’s high commitment to sustainability merges the green factors delivering responsible services to their valuable customers. Marriott International Incorporation has designated to focus on sustainability by initiating its objective called ‘Reducing Our Footprints’. Sustainability model of Marriott is to support the development, growth and advancement of their business while protecting the environment and natural resources.
Being a market leader, Marriott is delighted to fulfill its inventive benchmarks for instance its organically prepared kitchenette and cuisines, value-centered accommodation and eco-friendly hospitality practices. Today, these distinctive business intermediations have characterized Marriott as one the greenest brands in the category of luxury hotels across the globe. Marriot is also certified by LEED (Leadership in Energy and Environmental Design). Marriott rely on that its business subsists to serve the social goals to a larger extent (Marriott Hotels, 2014).
Reducing Our Footprints
Marriott is inclined towards emphasizing on sustainability by undertaking a strategic objective known as ‘Reducing Our Footprints’. Marriott’s objective towards sustainability is to upkeep their business development while protecting environment & natural resources. Marriott aims to reduce its water and energy consumption by 20% by 2020. It also help its partners to develop more green hotels, empower green supply chain, as well as, educate their business associates and guests to preserve and conserve in order to confront environmental challenges.
Constructing the ‘Green Building’ is all about the creating, restoring, renovating or rehabilitating structures allowing it to completely conform with environment & ecology at all stage of building structures, while later its use for heating, energy consumption and rejection of the various streams such as water and waste (Opschoor & Reijnders, 2010).
Water consumption brings a significant cost for Marriott which tends to affect the water supply of the neighborhood vicinities. In order to develop efficient water practices, Marriott incorporates efficient systems and technologies to deliver better and equal services while saving water at the same time. Marriott identified areas, where the water consumption was higher and then developed efficient methods like automatic flushing toilets, low-flow shower heads, and faucet aerators that tend to consume less water and shut automatically to save water. It has also employed ‘Linen Reuse Program’ in order to reduce water consumption in washing procedures. These efficient monitoring systems and sustainability practices enable Marriott to become a sustainable development contributor.
Triple Bottom Line (TBL) Model of Marriott International Incorporation
Triple Bottom Line also known as 3BL and TBL is an accounting agenda/framework with three major components i.e. Environmental, Financial, and Social. Business organizations usually adopt TBL models to assess their sustainability performance and impact in a broader perspective to improve business value (World Resources Institute, 2012). Triple Bottom Line (TBL) model of Marriott has multiple unleashed growth drivers that aims at developing a sustainable livelihood for over 5 million people who belongs to the marginalized parts of the world while ensuring the long-term sustainability and competitiveness of Marriott’s business operations. These TBL dimensions facilitate Marriott to be more effective in comparison to its competitors in limiting the dispersion and physical disturbance, minimizing inefficiency, and using waste and material resources in producing energy while preventing the ecosystem. Associate monitoring systems of Marriott’s TBL model also facilitate the business in evaluating their sustainability performance and its impacts on energy consumption and resources while ensuring the practice of consuming resources only from an organized and preventable ecosystem (Pearce, 2014).
References
Marriott Hotels. Official Website. (2016) Retrieved From http://www.marriott.com/corporate-social-responsibility/corporate-environmental-responsibility.mi on February 29, 2016
Opschoor, H., & Reijnders, L. (2015). Towards sustainable development indicators. In search of indicators of sustainable development (pp. 7-27). Springer Netherlands. Retrieved From http://link.springer.com/chapter/10.1007/978-94-011-3246-6_2 on February 29, 2016
Pearce, D. (2014). Blueprint 3: Measuring Sustainable Development. Routledge. Retrieved From http://books.google.com/books?hl=en&lr=&id=OsNQAwAAQBAJ&oi=fnd&pg=PR2&dq=sustainable+development&ots=1KlLTg9poq&sig=kfoAFK9AJFHYwQPOmfxJTnPX2co on February 29, 2016
World Resources Institute. (2012). Environmental indicators: a systematic approach to measuring and reporting on environmental policy performance in the context of sustainable development (p. 43). Washington, DC: World Resources Institute. Retrieved From http://pdf.wri.org/environmentalindicators_bw.pdf on February 29, 2016
