Good Essay On Situational Analysis

The Volkswagen Company, in a bid to remain competitive in the market, it has worked at improving its already tarnished brand name based on the problems that the company faced. The company lost quit a percentage of its share capital after investors pulled out due to the troubles facing the company currently. However, the company has been working on improving these issues to gain back the glory about its brand back to where it was years. Volkswagen thus has a duty to improve their public image so as to reduce cases of lower investments.
The company, in general, has to deal with the issues regarding environmental pollutions since many activists keep on complaining against their emissions. The company had been accused to have software that alters the cars emission system when a test is about to be conducted. In this case, Volkswagen faces a big challenge since it requires defending its case as it is considered as cheating. This is the reason most investors pulled out of the company thus it lost a large proportion of its shares.
The Volkswagen group the USA is faced with numerous challenges in implementing their projects. The company faces insufficient funding for some of its projects. The lack of such funds has hindered changes that needed to be made by the company in the USA. Funding has been a major issue that has affected the company which in the long run means that it will need to raise the capital from other sources such as the public.
Management of Volkswagen America has worked on models that would see an improvement in its brand thus revenue increases in the long run. The company has adopted information technology in order to see quality improvement in the products. The management has thus worked on setting aside huge capital for this project. Organization of the company would improve on the ease of facilitating these projects in the long run. Volkswagen would thus benefit from this project which will help improve its capital gains. On the other hand, the company still faces the challenge of stiff competition from peer manufacturers such as Audi, BMW, and Toyota among others. Even though competition is healthy, it is important for the company to work on ways of improving its competitiveness within the United States and the rest of the world.
In a bid to turnaround from the downfall, the company is looking to improve the ways in which they use their funds. The company chooses certain projects to fund based on the goals of the company. It thus has worked at improving on ways in which it will regain back its status. Project management is important in every company as it helps in finding ways of utilizing funds and reducing wastages that result from misappropriations. The organization structure of Volkswagen America thus has a plan to deliver its goals before the company is considered irrelevant.
It is thus important for the company to restructure and reorganize the way in which it is run. The company should also try and abide by the laws which are set down by countries where they trade in. A critical analysis of the company shows that Volkswagen has a potential of improvement through changes in the management. Adoption of the new technology will ease processes and cut down on costs incurred while paying employees in the company. Generally, the company would need a restructure to develop a proper framework for future growth prospects.