Good Essay On Super Bowl Ads

Super Bowl Sunday has long been well known not just for the big football game of the year, but also for the advertisements. It is no secret that advertisers spend a lot of money for each spot too due to the large audience that watches the Super Bowl. Each year, advertisers spend a lot of money just to have their spot seen by a huge audience and to outdo other companies to make their ad the most memorable commercial.
One of these commercials was the advertisement for Amazon’s voice-operated virtual assistant. The Echo, features actor Alec Baldwin throughout the commercial who appears to be at a Super Bowl party. He enters in to see Missy Elliott, a famous female rapper, and Dan Marino, a football legend, dancing at the party. Baldwin orders, “Alexa, Stop!” and the music stops. Baldwin then explains to Elliott what all he can do with his Echo technological device such as order items, stream digital music, and even ask it to turn on the lights. Baldwin is even able to ask Alexa, his Echo device, questions which is much like the capabilities of Siri on Apple products, where Alexa was able to reply with artificial intelligence and answer Baldwin’s questions. Amazon is a company that is notorious for being an online retail shop where numerous products of different varieties can be found. However, Amazon also dabbles in its own technological products, having released Kindle for digital reading and other devices for mobile streaming. The length of the advertisement was approximately a minute in length and the households that were part of the targeted audience were those who utilize mobile devices and may also be interested in the utmost in technological advances. Though the price was not given in the ad which would help to determine the type of household that would be able to afford this device, it could be assumed that since it is new technology, it could be pricy. One thing that it did accomplish was that it notify the audience that this new technological device is available and for sale. It was utilized as more of an introduction to the product and for those who are interested in this type of device, subconsciously helped it to stick in the minds of those potential consumers in the hopes that people would visit Amazon’s website to check out the new Echo.