Whole Food Market, Inc. is a forte foods vendor based in Austin, Texas. Founded in 1980, this corporation specializes in organic and natural food sales in the USA, UK and Canada. It is ranked as the best healthy food vendor overall. The firm is aimed at developing an enterprise model that will make it stand out from the rest. To understand the successes and potential strategies for growth a SWOT analysis is necessary. SWOT is an acronym for Strength, Weakness, Opportunity and Threats. It is a technique used for testing an organizations performance. The sole purpose for this analysis is to evaluate a company`s performance in order to generate possible strategic options (Bohm 1).
Strengths
WFM Consistent on quality. Since its inception, WFM has earned cognition for not bargaining on quality. It has been a compound part of the western culture for a very long time. Some of the strengths include open door approach to the media, food safety, inexpensive and excellent products, and first class supply chain.
Weaknesses
Some challenges arise in any firm in the course of work; they are the weaknesses. Some of the weaknesses include obstinate to changes in industry progression, strenuous to seek and retain employees, and poor marketing strategies.
Opportunities
They are a set of circumstances that makes it possible to do something, and are necessary for a firm’s growth. Some of the opportunities include customer faithfulness, growing market, enlarging markets. There is consumer demand for food services; meant that there is a demand for more stores, and food outlets.
Threats
They are intentions by external forces to kick a firm out of business. Some of these threats include weather, poor farm care techniques, competitor marketing, and local fast food hotels.
In summary, an analysis is meant to provide an organized methodology for evaluating a corporates microenvironment and macro environment and their possible effect on performance. The potential approach for growth of this firm relies more on improved marketing. Without customers and marketing programs in place to cultivate customer relationships, no organization can survive (Ferrell & Michael 5). It has to up its game. It will help in neutralizing threats and majoring on the opportunities.
Works Cited
Böhm, Anja. The SWOT Analysis. München: GRIN Verlag, 2009. Print.
Ferrell, C., & Michael H. Marketing Strategy. 3rd ed. Mason, Ohio: Thomson/South-Western, 2005. Print.
