The Internet as technology has been very instrumental in shaping the way business is conducted. It has also created new markets for the business community. Many opportunities have been established, and several companies have thrived as a result. The emergence of the Internet created a shift in the parameters of doing business (Hitz, 2013). Companies like Amazon are one of the main beneficiaries of the Internet. E-commerce has created a new lease of life for many companies that now have ditched their traditional markets to concentrate on the online platform to meet the customers. Meeting customers have been made easy through the internet. The emergence of the online marketing has equally seen enhanced the market share. Amazon, in particular, has benefitted a lot from the Internet. It is a market leader thanks to the Internet. Its hundreds of online stores have helped serve millions of customers around the world (Li, 2010). It is indisputable that many companies are using the online platform as for business than their traditional markets.
Billions of people are easily accessed over the internet. As people continue to enjoy the online perusal, the business communities have taken advantage to make huge returns. Netflix has also emerged and gained popularity due to the use of Internet. Therefore, it paramount to note that every business now deems online platform as the way to expand their market share and compete fairly with other established companies (Ledford, 2009). It provides equal opportunity to all thus making it easy to get access to potential clients and sell your products. It also makes it easy to deploy other techniques to boost the size of their market. However, one demerit of the internet is that it makes businesses vulnerable to malicious intrusion by competitors. They also find it easy to get information about the companies thus finding it easy to develop strategies against the target companies.
References
Hitz, J. (2013). The dynamic Internet: How technology, users, and businesses are changing the network. Choice Reviews Online, 50(08). Retrieved March 6, 2016.
Li, S. (2010). The Role of Value Proposition and Value Co-Production in New Internet Startups: How New Venture e-Businesses Achieve Competitive Advantage. PICMET '07 - 2007 Portland International Conference on Management of Engineering & Technology. Retrieved March 6, 2016.
Ledford, C. J. (2009). Content Analysis of Internet Marketing Strategies: How Pharmaceutical Companies Communicate About Contraceptives With Consumers Online. Social Marketing Quarterly, 15(Sup1), 55-71.
