The presentation has thoroughly explored various aspects of great significance to be considered when analyzing a business strategy. For example, the case study has initially provided the background review of the InterContinental Hotels. This is essential in understanding history and development of the business—the details that are important for planning. Furthermore, detailed accounts of the business’s environment and industry analysis are provided. The case study also has conducted the organization’s resources and situation analysis. Notably, the presentation has utilized important business analysis tools such as SWOT, thus ensuring that all vital elements are reviewed thoroughly. Moreover, the case study culminates by providing a comprehensive development plan.
The presentation is easy to understand as simple statements are used, and the information presented in a precise manner. Initially, the subject is subdivided into simple and clear sections. Under each sub-title, short bullet statements are used to summarize the key points. The presentation employs a simple structure that one can easily follow.
The case study is convincing because it employs a chronological approach in describing and explaining the organization in its environment, thus justifying the proposed expansion and developmental strategies. With clear knowledge of the history, environment, the current status of the business, and the prevailing situation, one can easily acknowledge the relevance and reliability of the proposed strategies.
The presentation is well constructed, adopting a simple and clear structure. The major areas of focus are clearly identified, and each area is explored further deeply. The presentation structure assumes a strategy of dividing the subject and subdividing the subtopics further for clarity and easy understanding. The presenter varies the subtopics’ font size and the shape of the bullets to distinguish ideas. One can easily follow the presentation step-by-step without getting confused or lost at any stage.
The case study has presented well-considered arguments and assumptions. Initially, the arguments raised in the presented are well considered because the case study focused on reviewing/analyzing major aspects that affect the activities of any profit-oriented business. Evidently, aspects such as firm’s environment, industry status, organization’s financial base, social-economic factors, future market, and consumption trend changes are critically reviewed. It is apparent that the case study is well considered because deductions and the proposed development plans are drawn from an informed background.
The presentation recognized the sequence described in the coursework. The strategic management procedure is clearly presented by incorporating the external evaluation, setting strategic directions, evaluating the plans and proposing a strategy. Evidently, in the external analysis stage; the presentation provides a clear account of the economic, technology and other external threats that affects the business. The presentation further set a strategic direction by reviewing the strategic issues that affect the organization, the current strategy, the business model and the business goal. From the information gathered from the analysis, the presentation suggests a change in the strategic direction by generating a new plan. Importantly, the presentation conducts a creative review of the generated strategy to establish its viability by analyzing its shortfalls and strengths. Other vital elements such as implication and the performance of the generated strategy are also evaluated. This is particularly through conducting an evaluation of the internal factors which is followed by the situation analysis. The information obtained from these evaluations, which include the details of the company’s Strengths, Weakness, Opportunities, and Threats; inform the development of the recommended development strategy.
The presentation is thorough, as it has provided a comprehensive review of the organization under investigation while paying attention to the major stages of a strategic management process. One gets rich information regarding Carnival Cruise Lines by simply going through the presentation. The presenter was keen to include important information such as the company’s history and present state. Furthermore, an analysis such as the one that reviews the external and internal elements is clearly presented. However, although the review of the external stakeholders and operation environment is thorough, little has been done on the business strategy and the development of the strategic plan parts. The presentation should have provided more details in these sections especially in reference to the generation and evaluation of the Business’s strategy.
The presentation can be understood easily, as clear and straightforward language is used. Furthermore, the presentation is organized in a simple manner that can be followed conveniently. The entire presentation flows in a coherent manner. The presentation initiates with an introduction that gives background account of the organization. This is followed by description of an analysis that includes evaluation of external factors that are likely to shape the activities of the business and the formulation of the organization’s growth strategies. In essence, one can easily understand the situation and its environment by going through this presentation.
The presentation is convincing since it is done in an organized and professional manner— arguments are made from a logical viewpoint. The case study has drawn its information from reliable sources and the author presented the findings in a coherent manner. Through following the presentation’s well-developed work, the audience can easily identify with the position argued.
The presentation is well constructed—the presenter has developed a short, but comprehensive presentation. With only few slides, the presentation has provided a comprehensive analysis of the organization under study. The presentation has utilized short sentences and bullet points to summarize ideas. Accordingly, a couple of information is easily and conveniently presented with the use of just few statements. Furthermore, the presenter has incorporated calculative selected pictures in the presentation that speak volumes of words. The presentation is also organized in a consistent manner as the presenter has provided a step-by-step review of subjects and sub-subjects.
The presentation is well considered—the presenter has selected the ideas or subjects of discussion in a reasonable and justifiable manner. Evidently, the presentation has broadly reviewed the major factors that need to be included in the organization’s analysis case study. In essence, all essential factors that are affecting this organization have been reviewed and presented in a detailed manner.
The presentation attempted to follow the sequence of the strategic management as provided in the coursework. For example, a detailed account of the external analysis of the organization is provided. Moreover, the presenter attempted to explain the organization’s effort in regard to setting the strategic direction. This is clearly identifiable in the presentation’s part that is describing the business strategy model assumed by the Carnival Cruise Lines. However, an apparent weakness of this presentation is the fact that the presenter provided a little account of the generation/evaluation of the organization’s strategies. Besides, the overall presentation is good and conforms to the sequence of the strategic management learned in the coursework.
