I have chosen to discuss observation type of data. Observation is a type of data collection technique which utilizes activities that watch or observe events, physical traits and characteristics and behavior (ETA Evaluation Brief, 2008). There are two types of activities involved in this data collection method namely overt and covert observations. In overt observations, the subjects being observed know that they are being observed as opposed to covert observation, where the subjects have no knowledge of the activity. Overt methods are considered more ethical since the identity of the observer and the actual activity is made known. However, in covert observations, results are likely to be accurate as the subjects tend to act more naturally when they know that no one is watching.
Observation is useful in several different scenarios, depending on the objective of the data gathering activity. For one, observation is vital if one is trying to comprehend a certain process or situation. With observation, you can determine the effectivity of the process in the actual implementation of the process. Another is when one is gathering data that involves people’s behaviors or interactions. There is no other way to know how people behave in certain scenarios other than by observing them act in these situations. Being able to actually witness or scan a particular place or setting has proven beneficial in the complete understanding of an event or an activity taking place in that location. And lastly, in situations where the subject is not cooperative in giving out information, it is best to observe them for you to be able to get what you need from them.
Data gathered via observation is most effective and is almost always implemented, for example, in fast food chains. These establishments implement various systems process in their day to day operations. Observation of the actual implementation of a process and collecting invaluable data via the use of monitoring forms or checklists is effective in evaluating if this process yields accurate results and if it is most likely to yield the best outcome. With data gathered, the establishment can now assess if the current process is the most effective or if they would be needing to try out an alternative instead.
Works Cited
“Data Collection Methods for Program Evaluation: Observation.” ETA Evaluation Briefs. ETA Evaluation, Dec. 2008. Web. 9 Aug. 2016.
