Business Strategy and Sustainable Development for an Event Management Project
Sustainably managed events have a substantial value that avail many advantages to the society after alleviating and promoting the negative and positive outcomes respectively. To achieve the greatest potential in event management, feasible strategies ought to become broadly adopted and expanded as a widespread practice. Understanding the barriers and the triumph factors that the event organizers should be in acquainted to towards sustainability of the event is the first step in the drive for sustainable event management (Sorokina, 2015).
This research will aim at supporting the specified thesis by summing up the plans set for the event and acknowledging the speculated profits without interfering with the ability of upcoming generations to make their progress in event planning. Equally, the sustainable development is aimed at maintaining human and natural resources besides the financial capital of the event management company (Reid, 2011). After this summary, the next step will be a review of the formulation and implementation of the sustainable strategies that an event should adopt in a harmonious manner ensuring that they do not destroy or irreparably degrade the natural and human resources. The study also concerns the way event management firms that utilize these strategies thrive faster through the increased profitability and gain acceptance from the audience and the state. However, there is a bit of concern from some event managers who still do not realize the value of accepting the notion of embracing their responsibility towards social and environmental impacts of their work, but instead they casually dismiss it as a money consuming venture (Goyal, 2010).
The research will use resources from several event management firms that have agreed to the idea of implementing a business strategy for sustainable development. It is important to note that these event management organizations have not only prospered nationally but globally, due to their zeal in preserving natural resources that will be needed by future generation in making necessary development to support human and other living things (Kose, Argan, & Argan, 2011). Also, a healthy environment will allow events to take place without be criticized by the public.
References
Goyal, S 2010, Event management, Adhyayan & Distributors, New Delhi.
Kose H, Argan, M & Argan, M 2011, ‘Special event management and event marketing: A case study of TKBL All Star 2011 in Turkey’, Journal of Management and Marketing Research, vol. 8, pp. 1-11.
Reid, S 2011, Event stakeholder management: developing sustainable rural event practices. International Journal of Event and Festival Management Int J Event and Festival Mngt, vol. 2, no. 1, pp. 20–36. http://doi.org/10.1108/17582951111116597
Sorokina, N 2015, Sustainable event management: A practical guide, Tourism Management, vol. 47, p. 77–78. http://doi.org/10.1016/j.tourman.2014.09.009
