Introduction
Before venturing into any market, an aspiring entrepreneur is required to do some market research in order to understand the market structure in the region of interest. China is among the fastest growing economies in the world. It has a high population of about 1.3 billion people. These would create a significant market for any product. This, therefore, means that any entrepreneur would be interested in the market since there is a ready and wide market for different products.
The high population in china will provide an already available skilled labor for the marketability of the product. Any market requires labor for the sales representatives and loading and off-loading of the goods. This labor is easily available and can be accessed wit utmost ease.The high population growth will cause a higher demand for the products and; therefore, china poses as a major market for the Sabon due the increasing population.
The downside risks and threats in the Chinese Market comprise any losses in the worst case scenario. This includes the loss of all assets due to an earthquake. Such a natural event is the basis for the downside threats since it is the worst possible case. The options for an entrepreneur are locating the business in areas which are minimally earthquake prone and architectural design that accommodates this risk. These efforts will reduce the amount of loss if the major downside event – an earthquake occurs.
In conclusion, between china and Alternative market, china market is more preferred due to the readily available market and labor force. The alternative market is considered the fastest growing market in the world. The current statistics show that the rate of market potential in China is encouraging. This is due to the escalating rate of population growth and the fact that China is a peaceful and politically stable economy. Therefore, China market is more preferred.
