Personal Statement
Thanks to my parents I have been always interested in science and learning. They both have Ph.D. degrees, so since my early age, I was present at school gatherings, doctoral meetings or other events which involved intellectual people from the entire country. I grew up not knowing another environment except smart and talented people around me. I learned that education is very important, as it provides people with the ability to think critically and independently, and if one wants to succeed in your life and bring benefit to the society, he or she must understand the power of knowledge.
I chose America as the place where I wanted to get my degree with a strong belief that education is the most valuable investment one can you in his or her life. Cultural and social background as well as the entire educational system of the U.S. played a great role in this decision. Diversified campus where I could interact with people from various backgrounds and cultures charmed me as it promised me an interesting and remarkable student life. I would spend all my time with people whose environment differed a lot from the one I was brought up into, and this could teach me to be more tolerant.
Moreover, I realized that the U.S. was a perfect place for studying marketing. By developing relationships with people of different traditions and religious views, I could improve my communication skills, the ones that are very important for a good specialist in this field. From them, I could also know the specifics about markets in their countries, and understand what strategies their markets accept. It gave me understanding, that a professional marketer must be flexible and able to communicate with different customers. I became fond of teamwork and collaboration as a key tool to engage all creative ideas and knowledge. It taught me that I should become more open-minded. Moreover, it revealed my leadership potential with the ability to think critically and to motivate people. I believe a true leadership is about understanding how you can help your followers and what the common goal is.
My undergraduate study was like a fascinating journey for me. There were lots of discoveries, interesting details, disciplines that I could not imagine to be that interesting. I was lucky that at one of those fascinating lectures I realized what exactly interested me more and what I was zealous for. Marketing became a number one subject that consumed most of my time as I craved to learn and read more. I got my first work experience as marketing research assistant and in sales promotion to understand marketing from a practical perspective. I also actively participated in university life: Student Assistant position as well as student Community presidency helped me reveal my leadership and organizational skills which are required for both career and education.
I am aware that a Master Degree requires more devotion to the selected field of research with the purpose of providing students with more solid and fundamental knowledge. These pragmatic skills and the ability to think critically and analytically will help in day-to-day life as well as in the advancing future career. I believe that my Master program as well as my current research will help me study marketing more scientifically and systematically. Marketing is not just a discipline, as it bridges stakeholders with different interests in the market: corporate and customers. With the help of marketing, a message can be delivered to the right person. Therefore, marketing is everywhere and anytime and it contributes a lot to our society and our day-to-day life.
I also see my Master study as a transition between undergraduate level and Ph. D. degree. Therefore, I am planning to pursue my academic career with the aim of bringing benefit to the society in the field of marketing research.
Admission Essay
My interest in science and learning dates back to my early age. I consider academic research to be the noblest way of applying knowledge, as it is a rewarding process of creating ideas where researches enrich their knowledge and share information with others. Therefore, my interest to marketing only fueled my desire to bring something new and significant to the selected field. Currently I have a chance to collaborate with one of the best Fisher college marketing professor in our research on consumer behavior. I am a research assistant, so that my role is to conduct the literature review, generate hypothesis, design the experiment, and analyze data. It is exciting to be a part of such a big science project guided by a high level professional. Encouragingly, my current research experience sheds a light on my potential research interests. Our research is aimed to survey customers’ behavior and analyze some insights based on the data provided. I am so passionate about this research because in the end, we will be able to satisfy customers’ expectations more precisely by providing them more sophisticated purchasing experience. I think this research will serve as a perfect trial before the one that I will write studying for a Master degree.
I chose the Master of Science in Marketing Research Program because it is one of the best marketing programs nationwide. It provides students with a high level of knowledge and skills that refer to both practice and theory. This program is designed for those who plan to pursue their career in marketing research as it offers services of the experienced marketing faculty members. They are high level professionals in practical sphere who can teach the basics of real marketing, or academic research leaders who are willing to share their best skills with their students. Moreover, the program also offers the best career opportunities for their alumni and encourages participation in consulting projects.
I think that I fit all the requirements that this program has because I am determined to continue my education and get a Ph.D. Therefore, during the master study, I will pay particular attention to the research method that is important for future doctoral study. The set of subjects that this program offer correlates with those disciplines that I need for a successful academic career and advancement, for example, experimental design, sampling, field research, software tools for market research, and advanced marketing research. In my future research intend to use them while focusing on consumer behavior. Therefore, MSU in MS in Marketing Research is the perfect opportunity for me to build up more solid theoretical basement.
My academic ambition is to graduate with a Ph.D. degree, while my career aspiration is to become a faculty member. Since my childhood, I got used to the campus environment and I have a special passion for it. I believe that the campus is the most creative, diversified and energetic place. Being surrounded by young people who intend to become recognized specialists in their fields, and respected professors who selflessly share their expertise and experience is my greatest desire. Moreover, a faculty member is always aware of current trends in his or her field of knowledge that may serve as nutrition for future research. He or she can also get inspiration from students with their fresh ideas. Moreover, being involved in the education field also helps achieving social responsibilities. At the same time, a faculty member may become a consultant and interact with the exciting business environment, offering new ideas and business solutions.
I am looking forward to start my learning process, to encounter all opportunities and challenges of student life, and to come closer to my greatest dream of getting a Ph.D, diploma.
