The article about Gerber products whereby babies are used to gauge which foods are appropriate for children is quite catchy. Children, especially the ones used in the research, cannot talk and often they give mixed interpretations on what they like and dislike. Even mothers at times find it difficult to understand what their children are trying to say. Gerber apparently uses baby talk analyze the effectiveness of their products before sending them to the market. It seems almost risky as most products before they reach the market are not safe and could lead to so many side effects, well maybe not. It is a good venture because these way consumable products for children can be the desired products by a majority.
A majority of baby products in the market are never really favored by the desired consumers. Thus, such testing would make it quite easy for a company to ensure profitable supplies. The article gets more interesting by the description of a particular baby whose reaction towards different food indicates clearly whether they like the food or not.
Joshua Pittman a baby who apparently knows how to put his point forward, he scrunches his face, wrinkles his nose and shuts his eyes whenever his dislikes a flavor. If he likes a particular food then he tries to grab it and bring it close to his mouth. Seemingly an effective strategy for determining which food is favored by children.
The article about bubble gum is confusing; bubble gum is used for leisure purposes. Trying to enlighten the public on how it is made does not seem like a bright idea. The idea that the product is being analyzed to meet the desired consumer needs is understandable. Though it is bubble gum not a really important product in life. I do not believe much fuss should be made about bubble gum.
Compared to the search for junk in the cars, bubble gum research is again more warranted. Most individuals while buying cars do not check on how much storage facilities are installed in it, but the size, the durability, the make and how it catches one’s eye. Thus a research to determine the junk in a person’s car in the hope knowing the changes to make in cars is almost going to be a failure.
Good market research aims at finding out what drives a market, so as to promote and increase sales. All the three research I believe follow the same trend. Of the three the research on enhancing baby food product will bring about very useful information as different countries feed their children according to the available products. The method enforced by Garber will give direct feedback as to what kind of food products is favored by children in a specific region.
The least useful information of the three is the one that will be collected from the junk retrieved from people’s car. The research fails to identify the fact that people give out their cars, more often than expected, and mostly one car can be used by more than one person. Thus, the junk retrieved inside a person’s car could represent stuff left by other people besides the owner. Market requires more than just information to change the make. Questions as to whether the product is desirable needed should be asked if sales are to be increased and profits realized.
