Company description
Technology Company provides web and software development software, mobile applications development services, and consultancy in information communications, technology. The Company is located in Houston, Texas, the United States. provides custom web designs, software, and IT solutions to different companies. The Company has established a longstanding reputation for its unique web content development capabilities, user-friendly software, and a diversity of experts that provide consultancy in information technology. The Company has its branches and franchises in different cities in the United States and other cities in the world. In the United States clients can access services in Seattle, Washington, San Francisco, California, Chicago; Illinois, Philadelphia; Philadelphia, Pennsylvania; Las Vegas, Nevada; New York City, and Boston, Massachusetts. Company offices outside the United States are in London, United Kingdom; Munich, Germany, Paris, France; Stockholm, Sweden; Doha, Qatar; Cairo, Egypt; Lagos, Nigeria; Nairobi, Kenya; and Johannesburg, South Africa. The location of offices does not determine the accessibility of ’s services. Through its website and contact details, the Company can provide services on-site for clients. All clients need to do is place orders through the website or establish contact through its public call details.
Environmental Analysis
Competition
faces competition both as content development and management vendor and a web agency. Competition in the software and web development industry is in four models: the development model (involves the competition between closed and open providers of web and software), business model (competition between free providers versus enterprise and hybrid providers. is an enterprise provider), deployment model (involves competition between cloud and self-hosted content providers, and the underlying technology model (involves competition between PHP versus Java, Python, and others)(Abrahamsson, Salo, Ronkainen, & Warsta, 2002). The software development industry has few barriers to entry prompting fierce competition between small and medium-sized companies. also faces fierce competition, but it thrives on its competitive products. Competition in the software and web development industry is solely built on product quality and successful projects. For a company to remain competitive in the industry, they must continue to grow in knowledge and experience that drives innovation at pace with the competition.
Economic Environment
The main economic issue facing software and web development industry is the increasing cost of research and development (R &B). The industry thrives on innovation. The companies that are performing well are those with a strong brand recognition driven by intensive innovation. has to invest a lot of funds into R & D notwithstanding the ever-increasing cost of development.
Political Environment
Regulation is the main political issue affecting the software and web development market. The industry experiences rapid change due to fast innovations has a high level of the heterogeneity, and relatively unstable, making it quite difficult to regulate. Furthermore, governments and policy makers are divided between leaving the industry and to market regulation and passing deliberate legislation to regulate. The current state of the industry requires a practical model of the government involvement that involves many stakeholders, regulatory frameworks, and public contracting.
Legal Environment
Traditionally, the software and web developers use professional liability policies to insure themselves against lawsuits. Professional liability policies have been available in the industry for some time. However, liability insurance policies are increasingly becoming ineffective because they are not sufficient to protect companies. The increased use of online software services, medium distribution, and internet security challenges have made it difficult for insurance policies to protect companies against lawsuits. also faces the same challenge getting sufficiently protective liability policies.
Technological Environment
The software industry develops quite fast, but it still faces two major technological challenges: re-usability and portability. Developers still face the challenge of writing complex software codes(Sendall & Kozaczynski, 2003). Reusability remains a challenge because a complex code needs sufficient structure and documentation techniques. The second technological issue facing the company and many others in the industry is portability. Currently, software cannot be used across different operating systems. Socio-cultural Environment
The socio-cultural issues affecting content and software development is the possibility of frameworks that guarantee privacy, security, and consumer protection. Content users are increasingly demanding for improved identity management in the web and software use. Many challenges face lie on the end-user side of developed products through computer use. Malware infections coupled with unauthorized access through hacking are common. Thus, faces the challenge of the equipping content end-users with the software solutions that enable them to deal with security challenges.
Primary and Secondary Target Markets
The primary market for includes all corporate entities that need software, websites, and content development. The Company does not discriminate on its clients based on size. The company’s primary market has grown from small business service providers to huge corporations in different continents. Some of the corporations form the Company’s client base include: Diego NHS, Ernest and Young corporation, Jaguar-Land Rover, Oxford University Press, Assurance Bombardier, JP Morgan and Chase Bank, The Government of Kenya, The Government of Ghana, Blue Systems Company, Clinique, and WIPRO Technologies.
The secondary market includes clients that need consultancy services and maintenance services of their operating systems. Second-time buyers of software products are also the Company’s secondary market through redevelopment or improvement of their support services.
Short-term and long-term goals
Short-term goals
Delivering services within the time frame-work of the contract: intends to continue using its experience and its quality human resources to develop internal capabilities to deliver projects within the specified period of contacts with customers.
Provide high-quality software, web solutions, and consultancy: The Company will continue to invest heavily and R &D as a way to create more knowledge about the potentialities of IT solutions in business. In the dynamic software industry, provision of high-quality web and software solutions is actually a short-term goal because market conditions keep changing everyday.
Long-term goals
Become a global competitor in providing web and software solutions: Although the Company already has a significant global presence, there is still a lot to do to expand its competitiveness as a global brand.
Long-term relationships with clients are a competitive advantage in the web and software development industry. ’s longstanding relationship with clients from different parts of the world and from different industries continues to a significant source of continuous revenue streams. One of the ways through the Company meet this goal is to provide high quality and custom software and web products so that customers extend contracts to a maintenance level.
Make a positive impact on the client’s bottom line: A majority of ’s clients is corporate entities that want to derive value through online connectivity and customer contact. In an age where internet marketing is gaining traction in the market, the features of a company’s website and its IT orientation to the market has the potential to generate value and increase profitability(Offutt, 2002). ’s long-term goal is, therefore, to provide IT solutions that facilitate the attainment of the bottom line for clients.
Metrics to measure Achievement of goals
The achievement of ’s goals will be measured through the following parameters:
The frequency and number of downloads of the Company’s web content indicates the ubiquity of the company’s products (Dyba, 2000).
The number visits on its website- More visits to the website translates to brand recognition and more downloads.
Increase in the market share: The Company should have a global market presence.
Improvement in customer engagement through multiple contracting.
Margin:
The Company’s SWOT Analysis
References
Abrahamsson, P., Salo, O., Ronkainen, J., & Warsta, J. (2002). Agile software development methods: Review and analysis.
Dyba, T. (2000). An instrument for measuring the key factors of success in software process improvement. Empirical software engineering, 5(4), 357-390.
Offutt, J. (2002). Quality attributes of web software applications. IEEE software, 19(2), 25.
Sendall, S., & Kozaczynski, W. (2003). Model transformation the heart and soul of model-driven software development (No. LGL-REPORT-2003-007).
