Corporate social responsibility (CSR) is a tasking effort that is taken up by the corporate world over. This engagement reflects positively on the organization while at the same time contributing positively to the society. Good CSR missions are marked by exuding a level of integrity in operations while engaging in philanthropic acts and employee volunteerism. CSR missions target contentious issues in society at the age such as environmental issues of global warming and environmental protection, child protection and raising awareness and treatment of chronic diseases in the society (Ihlen, Bartlette, & May 2011).
The American Society of Travel Agents (ASTA) is arguably the biggest tourism agent in the states at the moment. The company deals with facilitating travel and tour options through carrier and accommodation services. Their servicing has expanded over the years to include around 100 countries in the business. Such prowess in the business necessitates their participation in CSR missions as a way of giving back and bettering their society.
The CSR missions of ASTA are very productive and beneficial to the society. The company is involved in three main aspects; environmental conservation where it has set up an education plan. This educates members on travelling ‘green’, they are taught to adopt the use of environmentally safe supplies such as biodegradable travel bags and bottles. In-house projects also include recycling material, printing environmentally safe products and energy conservation as extensive means to the cause. The company is also signatory to organizations like tourism cares and global volunteers who pioneer educative missions that teach of the importance of tourism. In extension, they are involved in the conservation and protection of wide life mission that sees them invest time and money in bettering the society (CQ Researchers, 2010).
References
CQ Researchers. (2010). Issues for Debate in Corporate Social Responsibility: Selections From CQ . London: Sage Publishers.
Ihlen, O., Bartlette, L. J., & May, S. (2011). The Hnadbook of Communication and Social Responsibiltiy. New York: JohnWiley and Sons.
