Introduction
Apart from technology, efficiency, and knowledge transfer, the other factors that made Cirque du Soleil a leading player in the circus industry include creativity and effective leadership. As a matter of fact, creativity is one of the company’s driving forces. Cirque du Soleil’s creativity culture has helped them remain on the top of the competition in the circus industry. It is important to stress that creativity drives the performances by Cirque du Soleil's artists. According to Carone (2012), the Cirque’s brand of creativity is communicated at every touch point. Ideally, this explains why creativity is essentially found in all the aspects of Cirque du Soleil’s business. Dan (2012) maintains that Cirque du Soleil’s culture of creativity and innovation promotes judgement and honesty when the ideas are explored. Without a doubt, creativity is one of the things that gives Cirque du Soleil a competitive edge over the competitors.
Effective leadership has also made Cirque du Soleil a leading player in the circus industry. Guy Lalberte, who is the Cirque’s CEO and co-founder provide effective leadership. He empowers the company’s performers a lot and provides the required guidance. Luo (2015), describes Lalberte as a leader who pays close attention to the details and demands high-quality. Cirque du Soleil has attained significant results under his effective leadership. In fact, the company has expanded its operations in numerous parts of the world thanks to Lalberte able leadership. Hunter-Tilney (2015) describes him as a fiercely ambitious and hard-working. It is vital to stress that effective leadership has taken Cirque du Soleil to greater heights. Cirque du Soleil belongs to the circus industry. The company can be described as a market disruptive innovator within the industry.
References
Carone, C. (2012, February 27). Cirque Du Soleil Shows Big Brands How To Be Remarkable--And Magical. Forbes. Retrieved from http://www.forbes.com/sites/onmarketing/2012/02/27/cirque-du-soleil-shows-big-brands-how-to-be-remarkable-and-magical/#3845f78d60f4
Dan, A. (2012, May 29). The Secret That Inspires Cirque du Soleil's Culture Of Innovation: Creative Friction. Forbes. Retrieved from http://www.forbes.com/sites/avidan/2012/05/29/the-secret-that-inspires-cirque-du-soleils-culture-of-innovation-creative-friction/#64cc838d75dd
Luo, K. (2015, April 18). What made Cirque du Soleil so successful -- Identify the blue ocean. Retrieved from https://www.linkedin.com/pulse/what-made-cirque-du-soleil-so-successful-identify-blue-kelly-luo
Hunter-Tilney, L. (2015, April 24). Guy Laliberté, Cirque du Soleil co-founder. Financial Times. Retrieved from https://next.ft.com/content/5156e710-e99a-11e4-a687-00144feab7de
