Marketing and advertising have been used for decades to capture the hearts of society and promote merchandise for sales. Two of the main attractions in advertising are related to younger children. The two main attractions that children are familiar with include McDonalds and Disney. Disney is a booming industry that depends on the younger children for their sales and revenue. The Disney movies and amusement parks are set in a child atmosphere and use their marketing strategies to appeal to the younger generations. Conflict theory is used when marketing Disney because of the competition that involves and the positive outcome it can bring from the marketing strategy used.
McDonalds is a fast food business that focuses their marketing and advertising on a young child-friendly food environment. Kids who cannot read yet can still point out the golden M sign that represents the fast food business. The fast food chain has many locations around the country and advertises the toys and playgrounds offered for children. This is done to attract the children who will come in to eat and play with their parents. The parents will spend money at the fast food chain to keep kids happy and let them play. The conflict theory used to promote the younger generation is the same way Disney uses their marketing to attract young children. It focuses on money and who wins the competition among the competitors.
Disney is the top company for kids who watch the movies or go and spend money at the amusement parks. The advertising and marketing have to attract kid and make it appealing to them. This will have an effect on parents taking their kids and spending money to keep them happy. “McDonalds will promote kids toys from Disney movies for collection” . This keeps kids wanting to continue to come back to collect the toys for the Disney movies that are out in theatres. McDonalds and Disney use conflict theory to compete with other businesses to keep the kids interested and wanting to come back time and time again for fun and entertainment.
Reference
Sills, D. S. (2015). The Culture of Consumption. Sociology, 1-4.
