Question 1
The Jones’s business plan had strengths and weakness. The major strength was the availability of the market niche for her products and services. This is so because she focused on various methods that would solve the infertility issues. Her business plan targeted older couples who have trouble in conceiving. Likewise, the market opportunity for cryopreservation and egg harvesting targeted the youth professional women, which enabled them to buy fertility insurance while pursuing their careers. Therefore, the plan was meant to capture these existing opportunities in the targeted market niche. Jones’s business plan represented the business idea and emerging markets that remained unexploited in the existing market. Jones was in a better position to generate her business concepts because she had both business skills and personal experience. She established a management team, which is extremely vital for a strong business plan. Plan demonstrated a solid marketing plan, which was meant to convince prospect buyer because Jones built a brand via marketing and public relations. Moreover, Jones indicated the possibility of facing stiff competition in the future, the plan offered complete details about the competitors.
Question 2
However, the business plan would experience, technology setbacks, social reflex and competition from the existing market when applying the POCD framework. This is so because her idea required advanced technology that was inadequate to implement the business plan. Similarly, implementing this technology made the business plan extremely costly. The plan lacked intensive research and validation studies, which mean it would not meet the required market target. For instance, her research did not establish other options that would be a substitute for critical social change. Finally, although Jones provided financial projections, she did not calculate and analyze financial statements, which is vital for a strong business plan.
