The company I chose for this task was Coca-Cola. It is the largest soft drink company in the world. The company has grown to a big brand guided by a set of principles.
Mission Statement
“The company’s Roadmap starts with their mission, which is enduring. It declares their purpose as a company and serves as the standard against which they weigh their actions and decisions.
Vision
“Their vision serves as the framework for their Roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization” (The Coca-Cola Company).
Values
“Their values serve as a compass for their actions and describe how they behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well” (The Coca-Cola Company).
Strategy
“Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious” (The Coca-Cola Company).
“Work Smart
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently” (The Coca-Cola Company).
“Act Like Owners
Be accountable for our actions and inactions
Steward system assets and focus on building value
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didn’t”. (The Coca-Cola Company).
“Be the Brand
Inspire creativity, passion, optimism and fun” (The Coca-Cola Company).
Works Cited
The Coca-Cola Company. (2016). Mission, Vision & Values. Retrieved 25 February 2016, from http://www.coca-colacompany.com/our-company/mission-vision-values/
