Culture and Creative Industries
Creativity is essential for fostering the social, cultural, and economic growth. it gives freedom to the public from being reliant on the traditional and orthodox cultural industries because is driven by the reliant, valuable, and strong relationships as well as networks between the producers, intermediaries, suppliers, and the consumers.
The Cultural and Creative Industries are special because they ensure creativity by promoting innovation, protection of the intellectual property by allowing the individuals to exercise their moral and economic rights over the creative products, and the creative activities help in the generation of the intellectual property. They ensures the use of value by facilitating the consumers to derive benefits from the utility, ensures effectual methods of production in order to facilitate mass production of the creative goods, and encourage industrial scale production, which is combined with the cultural contents as significant features.
Further, the CCIs are special because they allow transformation in the economies. This can be justified with the help of an example that In Taiwan manufacturing sector has faced different problems such as increase in the cost of the factors of production, and immense competition from the neighboring countries. The Cultural and Creative Industries have paved the way to new production areas, allowed innovation, helped in differentiation from the competitors, helped in creation of more added value, encouraged the growth of industries, which increased domestic demand and the exports, leading to the overall growth of the country. The country, however, created developmental projects and favorable environment in order to boost the growth of the Culture and Creative Industries.
The system theory of creativity is indicative of the fact that creative individuals that work in the informal networks such as peer to peer relations and supply chain relations, help in increasing creativity within an organization, because informal chains helps in promoting collaboration, teach various skills, and exert positive influence. Further, the theory explains that the creativity arises by the right combination of different elements that are assembled together. The creative industry mostly comprise of the small enterprise, and it employees just a few individuals. Most of the workers in the Culture and Creative Industry are self employed.
For example, I have worked in a bank, and the achievement of target in the bank depends on the efforts of everyone and combination of different elements. All the employees work at the individual level and also in the form of teams in order to achieve the goals of the organization. Further, peer-to-peer relationships, and maintenance of relationship with the customers help the employees to achieve their individual targets and the common goal in order to ensure the progress and growth of the organization. The digital technology has provided many benefits such as it has helped in the generation and store of the information, encouraged creativity, and also exerted its influence on the production, distribution, and consumption.
But, as a matter of fact, CCIs have aced several issues because of the digital technology. The digital technology has impacted the CCI products in the culture and creative industries because of which the goods of the culture and creative industry are criticized more as compared to the goods produced by other industries. The digital technology has lowered the barriers and facilitated everyone to become creator of the product. It has ruined art and culture. The CCI products are exposed to the issues of illegal distribution and reproduction. It has pose threat to the management.
For example, from my work experience in a bank, I realized that the digital technology has created many problems for the institutions. In the bank’s branch, where I worked, an individual came with fake pay order that was quite similar to original fake orders issued by the bank. he has transferred the amount of the pay order in his account, taken cash, and went away from the branch. This happened because of the emergence of the digital technology and the advancements that are made in the digital technology on regular basis, which are making it easy to manipulate, alter, and imitate the original products. Same things can be created easily with the help of the digital technology, and it is not easy to differentiate them. Further, In the Culture and Creative Industries, digital technology is required in the production, distribution, and consumption. It is required in production for manufacturing, designing, operations, and in management. In distribution it is required for placing the orders, in marketing, wholesaling, and delivery, etc. In consumption, it is required for storage, and getting feedback, etc.
Another issue that is threatening the Culture and Creative Industry is that its labor market comprise of the self-employed people such as freelancers that have risk seeking attitude, and prefer creativity over other types of employment opportunities. Sometimes they take risk that become a threat for the creative industry and lose the confidence of people regarding credibility and importance of the creative industry. The cultural and creative workers or the business owners have unconventional types of unemployment. They have, however, problematic, blur, and confusing distinction between employed or unemployed, employed or self-employed. Further, it also becomes difficult to certify and recognize reputation and the quality of the creative as well as cultural entrepreneurs. But, it is also a fact that the cultural and creative workers have dynamic and flexible attitude in order to respond the market opportunities and to compete with the stronger and larger organizations by outsourcing, taking several projects, and clustering with different organizations.
One more issue faced by CCIs is that the market for the cultural goods is unpredictable and volatile, it has an uncertain value. In this market, the consumer learns from the process of consuming, which is a never-ending and a discovery process. Further, in CCIs the exchange of service among peers is a common practice, because of which the actual creators are not awarded with the wider access to the contents. In this industry even the distributors and producers have the ability to control as well as charge for the content.
