Discussion functional silos
Functional silo provides a perspective that tends and makes a company or organization to stand still without collaborating with others in the market. This is shown through having less communication as the organization formulate and follows its own strategies without involvement of the other company’s idea. The management focuses with their institutional work with no reference from other institutions as the bond between them is much weak. This categorically shows the state of overconfidence in marketing as well as the management decision making. The collaborative efforts are not used in attraction of other firms in the industry especially in the marketing.
The difficulty in cross functional teaming in the relation of the current market structure can not apply in the current situation. Any company in the current organizational structure is evident that dependence has to apply. Most of the companies have branched down to a specific structure hence for completion in the market has to involve another institution. The organizational structures have been reviewed in the sense of the technological improvement. In the manufacturing and market targeting most of the firm, has decided to have a differentiated product. The completion of the collaborative in the firm has to be applied in targeting large market share.
In the technicality of the companies has driven the market at a level that requires collaboration. Most of the companies have different level of development in the incorporation of the technical and technological interdependent. The production has to depend with other company and hence the need of getting assistance in both management and marketing decision making. The research institutions are widely used for technical advice hence no company can work alone and progress without involvement with others.
References
Jagpal, S., & Jagpal, S. ( 2008). Fusion for profit : how marketing and finance can work together to create value. New York: Oxford University Press.
Lambert, D. M., & Institute, S. C. (2008). Supply chain management : processes, partnerships, performance. Sarasota, Fla.: Supply Chain Management Institute.
Sherman, R. J. (2013). Supply chain transformation : practical roadmap to best practice results. Hoboken, N.J. : John Wiley & Sons.
