Good Example Of Essay On Lush Products Laddering

As for attributes, the quality of the skin care product may be considered as the most important of all. The interviewees have also pointed out the importance of another attribute, which is the reputation of product. It is very important for a consumer to find out about their friends’ experiences with a product before purchasing it.
Speaking from the perspective of functional consequences, the accessibility of Lush products is very important, as many customers nowadays prefer online shopping and fast well-organized shipping. Another strong functional attribute is the absence of allergic reactions associated with the use of skin care products. It is a proven fact that many customers avoid purchasing new types of products as they are afraid and unaware of potential allergy reactions these products might cause.
As for psychosocial consequences, one of the most important factors here is that Lush products appear to be fashionably acceptable. Obviously, the majority of consumers do not like wearing or using products that are out of fashion. Another psychosocial consequence to be taken into consideration is the environmental friendliness of the product. In actual fact, many consumers will not purchase a particular product if it does not seem environmentally friendly to them. Moreover, is the product is environmentally friendly, customers are likely to associate it with greater safety for themselves as well as for nature.
With regard to values, the specialness of the product itself and its packaging is among the most important. The unique character of the products’ shapes and names makes it look appealing to customers and distinguishes from the rest of the products. In the meantime, company's public image and its contribution to a society are less important values.