Leaders in the organization irrespective of their position must demonstrate effective leadership skills. Mid-level leadership positions are assumed to have little significance in the organization, but they have equal influence as top leadership positions. Leadership theories play critical roles in guiding leaders through various leadership positions. Organizations like Costco Wholesalers Corporation undertake their recruitment and staffing processes very thoroughly to ensure they get the best people fitted for specific positions. Costco Wholesalers Corporation is dedicated to ensuring members receive best prices on quality products. The company deals with the sale of groceries, appliances, candy, and a variety of home appliances (Costco Wholesale 1). The company has a regional sales manager who undertakes the mid-level management roles.
Roles of regional sales manager
The regional sales manager at Costco Wholesale Corporation is responsible for ensuring the company achieves her goals and executes strategic plans, programs, and procedures to ensure effective running of the organization. Additionally, the manager assists the district manager in maximizing sales productivity in the firm through promoting numerous changes. On the other hand, the regional sales manager ensures sale performance by attaining regional goals of the organization. The manager also assists in developing new business ideas, sales process, customer service, and cost control. Other minor roles of the manager are; time management, problem-solving, sales analysis, coaching new customers, and hiring and recruiting sales team (Wireless Advocates 1).
Recommendations for the regional sales manager at Costco Wholesale Corporation
Costco Wholesale Corporation is committed providing effective services to clients. The following recommendations are necessary for the regional sales manager to fulfill goals of the company.
Implement positive changes in the sales department
Be considerate with both internal colleagues and customers
Mentor customers and colleagues to ensure high productivity
Working together with other managers, especially top-management to promote change
Become inspirational
Motivate followers
Apply intelligence in decision-making and problem solving
Create innovations in the sales sector to attract more buyers
How applying these recommendations make the regional sales manager effective
The transformational leadership approach is aimed at causing changes in individuals and the society. As the name suggests, the theory helps in changing leaders into better and reliable persons capable of causing beneficial effects to the society. In accordance to the transformational leadership, the regional sales manager should focus on creating positive changes at Costco Wholesale Corporation. The theory recommends individual consideration. The manager’s role is to create good rapport with customers, making it possible to purchase any product they desire at a recommended price (Kauppi et al 2). The regional sales manager should be capable of introducing new ideas to the district sales managers, and sales manager.
On the other hand, a transformational leader should demonstrate an element of inspirational motivation. The theory motivates leaders to inspire through developing consistent missions, visions, and values for followers and other leaders. The organization ensures all employees work towards meeting objectives. The manager is always interacting with clients, which makes it possible to understand their needs and desires. Through transformational leadership, the manager can easily foster the spirit of commitment and teamwork in the organization (Management Study Guide 1).
Cherry claimed the transformational leadership theory builds the leader to be intellectual. The regional sales manager should take advantage of the position and knowledge gained through theory and practice to overcome every challenge. The regional sales manager should challenge the decision of top management positions if they make inappropriate strategies. Additionally, the manager should use his intellectual knowledge to make innovations for the organization and followers. Clients and customers should be encouraged to come up with ways to improve a quality of goods and services offered by the organization.
The significance of recommendations to the manager’s effectiveness
The above recommendations are aimed at increasing the effectiveness of the manager. Leadership theories are developed with a common goal of making leaders more influential among followers. Among the roles of the regional sales manager in Costco Wholesale Corporation is ensuring efficient communication with customers, colleagues, and other managers. The theory recommends that the leader be inspirational and motivational. In order to maintain the effective relationship with the sales team, the manager should work with followers to understand their needs. On the other hand, maintaining effective working relationship with external parties includes the use of incentives such as promotions to increase the number of consumers.
Mid-level management people are on the transitions to the top-level management positions. The above recommendation prepares the leader to take up top-level management positions by making it possible to question decisions and plans of top leaders. Transformational leaders have the goal of bringing change to the organization. Using their integrity wisely increases chances of getting to the top-management position.
Works Cited
Cherry, Kendra. What Is Transformational Leadership? 2015. [Web: June 25, 2015]
http://psychology.about.com/od/leadership/a/transformational.htm
Kauppi, Aaron, A. Transformational leadership. [Web: June 25, 2015]
http://en.wikipedia.org/w/index.php?oldid=454966429
Management Study Guide. Transformational Leadership Theory. 2015. [Web: June 25, 2015]
http://managementstudyguide.com/transformational-leadership.htm
Costco Wholesale. Corporate Profile. 2015. [Web: June 26, 2015] http://phx.corporate-
ir.net/phoenix.zhtml?c=83830&p=irol-homeprofile
Wireless Advocates. Costco Regional Manager: Core functions. 2011. [Web: June 26, 2015]
http://wirelessadvocates.hrmdirect.com/employment/view.php?req=253079&jbsrc=1014
