3 Key Takeaways
According to the article, digital transformation is a great challenge facing the global marketing. It is worth noting that technology advancement is playing a great role in shaping the way of marketing in the world. For instance the article reveals that some of the businesses have fully adopted digital marketing thus have no store at all a good example being Amazon (Magee n.p). The move is really posing a great challenge on competiveness in the market. Data presents businesses with an opportunity but analyzing the data is a key challenge to the success of the business.
Cyber security is a great risk to current global marketing process. The advancement in technology present huge cybercrime risks that may ruin the progress of the business. Magee (n.p) reveals that it may lead to data breach of company’s marketing information thus causing serious damage to the companies’ reputation. Although digital marketing in the world is presenting with opportunities to grow and develop, cybercrime is a key risk which requires being addressed.
Customers are more informed thus presenting a challenge to the marketers. With the changing business environment, the customers are finding the need for the marketers to address their problems without taking advantage of them. As a result, it becomes hard for the marketers to continue retaining their customers. Besides, companies face another challenge of the need of having to look for talented marketers for their business which is an increased expensive for the companies. In the past, companies did not have to hire any marketer to carry out the marketing business but today there is a need for them hire so receive assistance in connecting with their customers.
Question
Advancement in technology is presenting businesses with various challenges in global marketing. How are companies responding to these challenges?
Work Cited
Magee, Kate. “The five biggest challenges for marketers in 2016.” Campaign live. 24 March. 2016. Web http://www.campaignlive.co.uk/article/five-biggest-challenges-marketers- 2016/1388365
