Beato, Greg. "New Print Technologies Help Art Books Survive in A Digital World".Nytimes.com. N.p., 2016. Web. 15 Mar. 2016.
Concepts covered in the article
Marketing management strategies
Corporate Responsibility
Perception of new technology on art
Summary of the main points
Almost everything is turning digital these days. However, some institutions such as the Getty and the Walker Art Center have continued producing newly printed art books at an impressive rate. This is logical as museums are meant to preserve past products even if they turn to be obsolete. Art books being produced nowadays are not odes to the past. As a matter of fact, they present a sense of perceptible nearness. Many people have turned to purchasing digital books while they have coffee tables with cabinets meant to preserve the past prized books. Marketing strategies are encouraging people to purchase digital books making art printers to improve on their printing technology. This has made it the corporate responsibility for art printers to come up with technology that can produce amazing color plates.
The article is relevant to the course content covered in class. The introduction of the new technology cuts across the industry in two dimensions. There is a demerit, but the merits of the new technology are many. Under marketing management, better quality can be produced with a short duration. Also, the prices will drop as printing will be on a large scale. What an artist could take weeks painting, the machine can take few hours.
Importance
The article is important to in exhibiting a core factor that must be included when marketing. Every consumer wants the quality of a product to be as high as it can. The introduction of the new technology in art industry ensures production of top quality art.
Question
Does new technology have an impact on marketing strategies?
Work Cited
Beato, Greg. "New Print Technologies Help Art Books Survive in A Digital World".Nytimes.com. N.p., 2016. Web. 15 Mar. 2016.
