There has been a tremendous increase in information exchange and presentation as reflected in terms of enhanced delivery, time and response. Delivery of information has been magnified to the extent that a corporate can reach its customers through a number of communication platforms that include SMS, email, or even social media platforms. This means that connecting a customer to a product is instant, and the availability of information enhances this possibility. Therefore, the need to invest time, policies and other resources into information practices should be enhanced.
The simulation is vital for checking the performance of the products and the response of the market. The performance of the products is on a comparison level which means that the three products are analyzed accordingly to show the top product and also what is more appealing to the market. The tendency of the market to select the product depends on its likeability. Therefore the simulation is able to show the most appealing product/ service.
It is an important part of the simulation. This is because it enables direct communication with the clients and the market at large. There are various hurdles that promotion beats, this is according to time and information penetration. Information is able to reach the customer since promotion targets the most important points of marketing and hence magnify them for the purpose of understanding by the customer. This is the reason that the simulation process is important it enables various updates on the products and also the methods of promotion.
Improvement in Revenues
The simulation does not only enable the sale of the three products that include Go Pro Hero 4, Canon Rebel T3i and Panasonic Lumix DMC-. It also allows the Kent's Camera Castle Company to earn money from the various clicks that the customers make. This means that as much as the company has the products on the website for sale, the website also generates money by enabling the customers to access the product information. This is what makes the website more important to the company.
The system lacks the interactive buttons that can enable linking to other communication and marketing sites. These are social media sites, advertisement sites, and even news agency sites. The sites are vital for the advertisement and interaction of the customer, the product and the company. It means that information sharing is limited and hence low response from the market. The importance of having a link to external communication websites is to increase traffic to the website. Increased traffic to the website is vital to the advertisement of the website and the products. It also increases revenue generated from the time on the website and the clicks.
Price Competition
The highest performing product which is the Canon Rebel T3i performs well because of the price. It means that there is high competition from the other products. This also acts as an indicator to reduce the price of the other products so as to experience more sales from them. Reducing the price for the products due to market prices may not be a solution as other customers prefer expensive prices.
Offers
Offers are vital to ensure that the product attracts individuals in different market prices. It means that the product can have a price cut so that the more sales can be experienced.
Product Performance and Recommendation
Go Pro Hero 4 has not been performing well regarding clicks. This shows that the product has not received important reviews, and it is bound to fail in terms of sales. This means that the product needs to be considered for improvement on its graphics, description, and pictures. Graphics have to be made colorful to ensure that they are visible to the customers. There is a need to also expound on product description by touching the most vital features of the product.
There is a need to connect the website to various social media platforms and provide links directly to the products. This will enable the customers to easily find the product and improve the clicks and even time on the website.
Works Cited
Exploring Business. Washington: Saylor Foundation, 2014. Print.
Seley, A and B Holloway. Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. New York: Wiley, 2008. Print.
Tuten, L. T. Advertising 2.0: Social Media Marketing in a Web World. New York: ABC-CLIO, 2008. Print.
