Good Example Of Essay On Reading Summary: Chapter 2

Reference: Kotler, P. & N. Lee. (2007). Improving public sector performance by seizing opportunities to meet citizen needs. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 15-37). Upper Saddle River, NJ: Wharton School Publishing.
Theme: A marketing mindset essentially begins with the awareness of the basic marketing principles and is then sustained through three key activities; practice, feedback and adjustments.
Summary
An effective marketing mindset is crucial for the success of any corporation. A successful marketing mindset is comprised of five key principles that dictate business performance. These five principles are:
Adoption of a customer centred focus that sends marketing managers on an unyielding pursuit to fully comprehend and satisfy the needs and wants of the target customers in a better way than the competitors.
Segmenting and targeting marketing: This involves dividing the overall markets into sub sections or segments that can be accessed more effectively and efficiently with services and products that fully match their unique needs and wants.
Identifying the competition and finding out very possible detail about them and using this information as a guide to improve own products and services, capitalizing on strengths and removing all weaknesses.
Utilizing all the elements for the marketing mix that include the product, place, price and promotion to effectively develop a superior marketing strategy
Monitoring the behaviour and satisfaction of customers and making necessary adjustments where they where necessary to maximize the probability of the organization both its short run and long run objectives.
Other reading
A successful marketing mindset is one that not only considers the interests of its customers but also takes into consideration other factors such as competition and the marketing mix.
Young, L., & Burgess, B. (2010). Marketing Technology As a Service: Proven Techniques That Create Value. Hoboken, N.J: Wiley.
Application: I can be able to create a superior marketing mindset in my organization by incorporating the key marketing principles and then sustaining them through comprehensive practice, feedback and adjustments where necessary.
References
Kotler, P. & N. Lee. (2007). Improving public sector performance by seizing opportunities to meet citizen needs. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 15-37). Upper Saddle River, NJ: Wharton School Publishing.
Young, L., & Burgess, B. (2010). Marketing Technology As a Service: Proven Techniques That Create Value. Hoboken, N.J: Wiley.