Module 4
Dear Jennifer,
I like the way you have related the discussion to a real-world situation and I am sure that everybody in our class must have got annoyed by a mundane survey. This is probably because of the threat of revelation of private information or just because the surveyer is not able to communicate the core essence of his survey. Rather majority of surveyers end up saying- Hey, I am here to conduct a survey!.
I believe that right from the beginning of interaction, it is the non-communicative approach of the surveyer that alienate the respondent and the latter shows no interest in the survey. Hence, I believe that building an environment of trust through a minute of professional orientation with the respondent can make the survey outcome more useful.(Sojka,1994)
Good Post!
Regards,
Jay
References
Malhotra, N. K. (2010). Marketing research: An applied orientation, 6th ed. Boston: Pearson Education, Inc.
Sojka, J., & Spangenberg, E. (1994). InShare Ethical Concerns in Marketing Research.
Association for Consumer Research, 21, 392-396. Retrieved January 25, 2016, from http://www.acrwebsite.org/volumes/7623/volumes/v21/NA-21
Reply#2:
Dear Shyne
I absolutely agree with you over the importance of ethics in everybody life. Infact, be it any professional organization, ethics is the first subject taught to every participant.(Malhotra, 2010) I also propose my consent that having a mentor will lay a strong and ethical foundation for any market researcher and if guided well during the training period, the researcher will develop as an ethical person.(Connors, 2015)
Regards,
Jay
References
Malhotra, N. K. (2010). Marketing research: An applied orientation, 6th ed. Boston: Pearson Education, Inc.
Connors, R. (2015). Why Accountability? Retrieved from https://www.ozprinciple.com/self/why-accountability/
