Regardless of their discipline and field, different organizations should always consider upholding human welfare and human rights as their top priority. Marketing is not just about finding new sources of income generation, and it is important to live by their objectives and goals in whatever they do towards realization of goals. Of all the organizations existing today, owners of social media services such as Facebook, Twitter, Google+, Instagram and among others are the ones who carry the heaviest load when it comes to exercising social responsibility.
Social networking companies especially Facebook, has become a conduit for cyberbullying and trolling. Since Facebook is a major website, it should at least be responsible in protecting and upholding the rights of the user. Many social media analysts, including Cohen (2011) believe that Facebook must exercise social responsibility by valuing the privacy of its users. There are more than a billion Facebook users worldwide, and it will be difficult to respond to their queries related to privacy and fair treatment one at a time. What they can do is to launch some anti-cyberbullying campaign, and give warnings to those who are carrying out such acts. It would be a gamble, but instances of cyberbullying can be curbed little by little.
Facebook would then get its act together, turning into a social media platform with a cause. Richtel and Sack (2012) reported on New York Times that Facebook encourages its users to donate organs. Such change came quick for one of the most scrutinized social media platforms. If Facebook can carry out a campaign for the welfare of people, other social media platforms can do the same. It simply takes a cooperative approach in upholding human integrity.
Works Cited
Cohen, Heidi. "Facebook Needs to Be Socially Responsible and Why Marketers Must Care - Heidi Cohen." 29 Sept. 2011. Web. 1 Oct. 2014.
Richtel, Matt, and Kevin Sack. "Facebook Is Urging Members to Add Organ Donor Status." The New York Times. The New York Times, 30 Apr. 2012. Web. 1 Oct. 2014.
