Critical Approach of the Scottish football
Richard Giulinastion
The study was conducted on Between March 20032 and the month of October 2004.It majorly involved the interviews in the Scotland , Englands and the others overseas supporters of the football.In greater extent football officials ,and most o0f the journalist that are associated with the Scottish football were also interviewed.The interest was majorly based on five question that were majorly pointing toward the supporters and there commodification toward football.The first question was how the game”s contemporaries and there political economy and how these responds were construct to the sense of the supporters and there identities.The second thing that was focused is weather supports Veiw themselves as customers while they pay for the games of there clubs (Giulianotti, 2005).
The third thing that was looked into is what are the financial and cultural sacrifices that the supporters always make with the increase of commercialization of the football games.The fourth thing that was looked into is weather there are some scarcity in resources in regard to the the political economy of the game that can result to the social exclusion.finally the boarder pathologies that may result beyond football in relation to the commercialization of the game.Most of these observation were obtained from supporter and to small extent the football officials.The football clubs that were being looked into include , Celtic, mother well ,Rangers, Brenchin city,and finally Aberdeen (Craig, 2010).
Supports identity
Most of the British supporters explain their personal affection that they have toward their club.They have it in their mind as one way of life and at time they see it undergoing the cross cultural diffusion.Ranger were being viewed as not being a football club but a way of life.The fans always see themselves as rangermen and if you are not in good terms with it its fine with them.
The second thing about the supporters is that they always have their traditional dates to always support their team regardless the fortunes or the misfortunes that their team undergoes.The supporters are expected to support their teams in the good and the bad times.So the supporters should not be affected by the amount they pay to watch their game.That is the supporters are not willing to abandon their team and support a more successful team.
The third thing is that the regular match goer is different from armchair fans. They do not see themselves watching the game on the television no matter the circumstances.They are neither affected by weather conditions or anything they have to be there to support their team no matter the circumstances.
The last thing under the supporters is that they tend to show more respect to those fans that are always there for their team. They always keep their weakest clubs to be alive by their regular attendance. This fan is always dedicated and no matter the circumstances they always stand with their team.
Customers , Market Realism
Football cultural economy cannot be ignored since it has a great influence on the customer allegiances.Largest financial contributor to the football club majorly result from the regular match goers and this makes them to constitute the consumer group that may purchase merchandise from the club.
Most supporters are not affected by the cost that are involved in attending the marches and purchase of merchandised. For the love of their team they always find themselves having attended all the fixtures despite the high cost in buying the vtickets and transportation cost. Other supporters like the armchair fans are discouraged by this high cost and may fail to turn up to support their teams.
Finacial and the cultural sacrifices that are made in contemporary Fandom
The clubs have a great financial demand on the fans and a result it may lead to social exclusion of the supporters. Only those supporters that are well of can now support there team the low class supporters are no longer able to afford the high expenses incurred in supporting a team.Most of social exclusion occurs when the supporters are unable to attend the away fixture . They are unable to raise the amount of money that may be required so as to attend the matches due to the economic crisses.They are struggling to corp up with the high living standards.
Scarce access of recomodiffication match ticket
Most of the supporters appreciate that their football clubs have to find new ways to generate there income that is even seeking support from the corporate sector.This new economies may be used to break the political and to greater extent the social tiews between the supporters and their clubs.In the large clubs the distribution of the tickets always is the main barometer fore social exclusion and social differences.There is prestige ticket for those hard core supporters that are for home and away fixtures (Camerer, 2003).
The wider pathologies bin football commodification
As result of supporters being disappointed when there team loose they at time prefer cheaper and superior entertainment that are offered outside football.Most of the supporters are always supporting their teams and when they club fail to deliver they get disappointed by them.So the supporters always expect the value for their money and if they club fail to deliver they may choose other means of entertainments.
The theory of planned behavior
References
Camerer, C. (2003). Behavioral game theory: Experiments in strategic interaction. New York, N.Y: Russell Sage Foundation.
Craig, P., & Beedie, P. A. (2010). Sport sociology. Exeter [U.K.: Learning Matters.
Lu, W. C., Lin, S. H., & Cheng, C. F. (2011). SPORTS SPECTATOR BEHAVIOR: A TEST OF THE THEORY OF PLANNED BEHAVIOR 1. Perceptual and motor skills, 113(3), 1017-1026.
Giulianotti, R. (2005). Sport Spectators and the Social Consequences of Commodification Critical Perspectives from Scottish Football. Journal of Sport & Social Issues, 29(4), 386-410.
