Introduction
A website is a technological segment where companies, non-governmental organizations (NGO) post their up to date information. This information includes its objective, mission, current trends and contact information about the enterprise. It incorporates a set of related web pages that are serving from a single domain. A website is only accessible when there is active internet or through a private Local Area Network (LAN).For website to be fully accessed a uniquely designed Internet address is coded into a Uniform Resource Locater (URL)
Lockheed Martin Company
This is a company whose objective is to provide information technology solutions, integration of systems and offer training services to global companies’ employees and the United States government. It also engages in research and designing new applications relevant to a company’s demand. Its core products include Mission systems training, Aeronautics, Information systems and global solutions (IS and GS), Missiles and fire control programs, satellites and space launch. To enable information accessibility to existing and potential clients, the Information and Technology department developed a website that hosts to all the critical information about the company. The website’s address www.lockheedmartin.com
General Description of the Contents of the Website
The website’s URL is www.Lockheedmartin.com. The website front page is divided into the following segments:
Who we are-This tab depicts the historical background information of the company, ethics standards, social responsibility and corporate Governance structure.
What we do- Under this tab, the company states all the product and services offered.
News and events- Visitors, employees, stakeholders and potential investors are updated about contact details; consolidated annual performance reports notable speeches by the Executive and current or future events.
Innovations- This tab entails all innovative projects that are in development stage or have been completed.
Careers- Like any other company, all skilled workers are informed of any available job opportunities and the required qualifications.
On the background, the company posts images of its products and executive composition.
Website Optimization
This company has an approximate 116000 work force across the globe. In addition, it has 572 operation outlets facilities in 500 cities in the US and extends its services to 75 nations beyond the US borders. This capacity is overwhelming to the website and therefore necessitates system overhaul to accommodate current and projected innovations to remain competitive and technologically relevant. This process is referred to as website optimization.
Website Performance Optimization (WPO) is the assessment on website to accelerate the speed at which web pages are downloaded and displayed on the web browser. Technology expert, Steve Souder is the person who named this performance tool as Website Performance Optimization (WPO). This is a strategic approach whose core objective is to create a user-friendly environment to the website users. It also enhances user satisfaction thus safeguarding user’s reliability. Other benefits include less data utilization, reduced power consumption and back-Up for slow internet connectivity.
Website’s Performance Optimization (WPO) Report analysis and recommendations
Following performance optimization test performed by a credible application, the following content was prioritized for optimization to enhance efficiency and effectiveness of the website.
Size of HTML:
According to the report, the recommended size should not exceed 50000 bytes. The website had 20033 bytes which was favorable. It enables quick display of content within ten seconds of waiting.
Total HTML:
The number of HTML files was 1 and was recommended by the application
The Website had an average of 10 images. The report recommends reduced number of images or uses the same image in several web pages. This requires differentiating the image using different background colors.
Size of the Images:
The total size of images was approximately 269970 bytes, much higher that the recommended 100000 bytes. The report suggested use of switch Graphic format to convert the images from JPEG to PGN.
The total numbers of scripts were ten (10).The report recommended adjustment of scripts to a lower number. This would involve optimizing java scripts to enhance efficiency.
Size of the Script:
The recommended size of script is 20000 bytes. The report produced a size of 176700 bytes that was threatening to the system. Suggestions were to optimize the Java script and use HTTP server.
Total number of objects:
The performance assessment test recorded 23 objects. This leads to cumulative time delay. The report suggests reducing the number of images below 20 to enhance efficiency.
Size of Multimedia files:
There were no multimedia files found. However, the report maintains the threshold at most 10000 bytes
Conclusions
Website Performance optimization analysis should conducted frequently, approximately in annual quarterly periods. In addition it would be appropriate to assess the website’s performance when the company intends to modify the website to include new content. This will caution the company against technological costs and server breakdown. Moreover, it assists in attracting and retaining of new and existing clients
References
King, A. B. (2008). Website optimization. Farnham: O'Reilly.
Perdeck, M. (2010). ASP.NET site performance secrets: Simple and proven techniques to quickly speed up your ASP.NET web site. Birmingham, U.K: Packt Pub.
Website Optimization Report. (2013). Retrieved from Lockheedmartin website: http://websiteoptimization.com
Appendix 1: Summary Table
