- Why do retailers use professionals such as ad agencies of the media to develop their campaigns instead of attempting to do so without experienced help?
Use of social media to market can enable retailer looking to advance their reach for more customers. Advertising agencies help the customers to interact more with brands through social media. As such, having a strong social media presence is essential in tapping more customers into their interest. If effectively implemented advertising agencies can bring outstanding success in the business. Additionally, the public relations method of ad provides a set of practical steps and guidelines for implementing the campaign. Media agencies work directly to attain media exposure and to incorporate the current news event method. Accordingly, several factors shape public relations methods in order to be at par with the dynamic business environment. This helps to keep the retailers advertisements up-to-date with the present market waves.
- Why is it generally more beneficial for retailers to have an agency purchase media space and time rather than doing it on their own?
First, advertising agencies are profession advertising agents. They are equipped with the best information about purchasing media space and time, more so, advertising agencies offer more broad services than ever. An agency can serve as a strategic partner with their client and thus can help the retailer to increase value of their business. In essence an agency’s undertaking is evaluation of retailer’s product or service and also develops effective advertising strategies that assist the retailers to maximize their marketing efforts. The pivotal tools employed by the agents to achieve media coverage are; press and photo opportunity.
- For what reasons are multicultural newspapers making such an impact on the publishing scene?
Multicultural newspapers can be explained as an effective and practical method of reaching important consumers of different cultural groupings. Many cultural groups have their own newspaper, broadcast outlets, and magazines that specifically appeal to the needs of people from diverse cultural background. The number of bilingual media reaction gradually increase as such, multicultural newspaper serves as an approach that invokes media reaction.
This is a creative vehicle through which news stories are relayed to the public and that does not sound extremely commercial.
- Discuss the differences between product and promotional advertisements.
Yanwu and Fei-Yue (2014) noted that advertising is a way of communication whose main purpose is to enlighten people on how to obtain goods and services. On the other hand, promotion involves broadcasting information about a product, brand, product line or company. Promotion is one of the fundamental aspects of marketing mix. Nonetheless advertising may be one way of promotion. To emphasis, promotions are time specific, they may go for a short time while advertising are generally long term and are aimed are long-term building of a brand.
- Please write a short newspaper editorial for a brand.
Clinton Face Media’s General Showcases the finest in service journalism and provides broad-based information that helps all its readers to improve their lives. The stories in the Clinton Face are presented in the following topics: Family and Parenting; Education, Beauty And Fitness, Health And Safety; Entertainment And Food; Home And Garden; Senior Living; Personal Finance; Outdoor And Environment; Travel And Automotive; Pets; And Women.
- Why do airlines publish complimentary magazines, and why are they important to retailers in the markets served by the airlines?
In-flight publishing has for long been recognized as an unusual niche in the magazine publication industry. Notably, airline titles have vey little distribution costs and readership figures are only from the existing passenger’s traffic. Many of the airline who have these magazine contract external publisher to produce their magazines. These magazines are usually very essential in advertising the air flight operations and informing the customers/passengers on the services and destinations of the flight company. These magazines also indicate various hotels, adventures and honeymoons destinations that the passengers word like to explore.
7) Discuss image and prestige advertising and the benefits it affords its users.
The main purpose of advertising is to make the brand reach to as many people as possible at the advertisers’ friendly costs. If a product is in its introductory phase of the product life cycle, the purpose of advertisement becomes to educate people about the new product in market. At this point image and prestige of advertisement is very essential in appealing to as many target customers as possible. Product advertising emphasizes on the brand’s features. As such many ads are designed to make sure that people keep in mind the already established product.
8) If television is considered to be the most expensive advertising medium, how can the costs be defended?
Even with television being branded as the most costly medium of advertisement, it is evident the television has the ability to reach millions of people at once. Television is the medium of choice for regional and national companies. Arlesa et al. (2013) states that advertising through a television network can be extremely expensive. Notably, advertisers may prefer to purchase local television time instead of network time since it is cheaper and has a more localized target market. Notably, television advertising offers good mass-market coverage, as well as, low cost per exposure. Arlesa et al. (2013) indicates that television combines sound, sight, and motion to appeal to the senses and thus its high absolute costs, less audience selectivity and fleeting exposure.
9) What is meant by the word clutter as it relates to television programming?
The word clutter in relation to television programming can be defined as a non-programming content that entails network and public service announcements, local commercial time, and public service promotions, promotions that are aired by c able networks and broadcast as well as, program credits that are run over continuing program action among other unidentified gaps within a marketing pod.
According to Hyeonyoung et al. (2013) advertising clutter is a term that refers to the broad volume of advertising the people are exposed to on an everyday basis. Arguably, it can be hard for the advertisers to cut through the clutter to get to prospective consumers. Hyeonyoung et al. (2013) note that new methods of advertisement are constantly being dev eloped in an attempt to lead the curve in the advertising arena. Hyeonyoung et al. (2013) innovation and aggressive approached to ads are expected from majority of advertising agents because it can be hard to reach people through conventional means.
10) What is the most important concept you learned in fashion promotion this term?
The most important concept learned in fashion promotion this term include; incorporating image making projects that influence many people through art and fashion collections. Gain essential knowledge on the use of agencies on advertizing for other businesses. In this course this term, great emphasis has been placed on collaborative work, in photography, skilled advertising in television, magazines and newsletters. Creation of projects that are superior showing profession al creative direction skills in commercial styling, editorial, fashion still life, photography while maintaining professional approach to model casting, fashion sourcing, location finding and diversity awareness of the fashion industry. The cause also enlightens on visual presentation and skills of story telling that are established through the production of fashion publication extending the ability to programs that are used in television advertisements.
References
Yanwu Y, Fei-Yue W. (2014) A Budget Optimization Framework for Search Advertisements. Budget Constraints and Optimization in Sponsored Search Auctions, 2014, Pages 43-61
Arlesa J., Tammy R. & Bharath M. (2013). Fashion leadership, shopping enjoyment, and gender: Hispanic versus, Caucasian consumers׳ shopping preferences Original Research Article. Journal of Retailing and Consumer Services, Volume 21, Issue 3, May 2014, Pages 277-283
Hyeonyoung C, Eunju K & Carol M. (2013). Fashion's role in visualizing physical and psychological transformations in movies Original Research Article. Journal of Business Research, Volume 67, Issue 1, January 2014, Pages 2911-2918
