Business
How can Intuit develop a reliable a reliable user –generated system that can enable the company to effectively interact with its customers, and enable the customers to be offered more knowledge and information regarding the tax domain?
Analysis
Currently, Intuit offers an on-screen platform that enables customers to gain some information. The interview screens though have proved to be ineffective and more confusing to the users as they don’t contain enough knowledge on tax issues. The most important aspect of broadening a company’s profile is through creating a platform that enables a customer-company interaction. Through this interactions company’s can get new ideas provide to its users certain information and in the process receive adequate feedback and suggestions on their products from the users. Lack of a proper system often carries detrimental effects on companies. The issue opens up a suitable ground through which after several attempts, different stakeholders such the tax experts can integrate their ideas to form a formidable system devoid of lapses that would be effective to users. The collective Intelligent Agency, an idea floated by Coletta and Morgan, though still raises doubts on certain quarters, offers the experts a broader perspective on what direction to take while planning for an effective system to handle the issues without further setbacks.
Recommendation
The idea of integrating the social community into the TurboTax system should be enhanced on a broader scale to capture wide aspects of people with different tax knowledge. The process will enable for a quick user response as most of the questions and information will be discussed in a wide spectrum. Besides, a comprehensive research should be carried out by getting customers views on the issue and consulting other firms with a related success story.
How can Intuit develop a reliable a reliable user –generated system that can enable the company to effectively interact with its customers, and enable the customers to be offered more knowledge and information regarding the tax domain?
Analysis
Currently, Intuit offers an on-screen platform that enables customers to gain some information. The interview screens though have proved to be ineffective and more confusing to the users as they don’t contain enough knowledge on tax issues. The most important aspect of broadening a company’s profile is through creating a platform that enables a customer-company interaction. Through this interactions company’s can get new ideas provide to its users certain information and in the process receive adequate feedback and suggestions on their products from the users. Lack of a proper system often carries detrimental effects on companies (Cook, 2010). The issue opens up a suitable ground through which after several attempts, different stakeholders such the tax experts can integrate their ideas to form a formidable system devoid of lapses that would be effective to users. The collective Intelligent Agency, an idea floated by Coletta and Morgan, though still raises doubts on certain quarters, offers the experts a broader perspective on what direction to take while planning for an effective system to handle the issues without further setbacks.
Recommendation
The idea of integrating the social community into the TurboTax system should be enhanced on a broader scale to capture wide aspects of people with different tax knowledge. The process will enable for a quick user response as most of the questions and information will be discussed in a wide spectrum. Besides, a comprehensive research should be carried out by getting customers views on the issue and consulting other firms with a related success story.
Reference
Cook, S. (2010). User-Generated Content System at Intuit(A). Case E-381(A) , 1-16.
