The past and present marketing strategy for Palio Ristorante have been fundamental aspects of improving the sales and revenue streams of the restaurant. Since business had not significantly improved from its inception, Angelina spent her won reserves for radio advertising. The advertising was done in a radio station that had the majority of its listeners being middle-income earners. Moreover, she invested in local newspaper advertisements. In addition to the above, therefore, the article will discuss what Angelina and her Palio Ristorante should do concerning the idea of joining a franchise chain.
Angelina’s advertising was viable because the channels she chose could enable a massive spread of information. For instance, radios often have listeners spread over a large area. As a result, therefore, the required information concerning the services and food offered at Palio Ristorante were available to the consumers. The newspaper advertisements would also assist Angelina in achieving her goals, particularly because they are not perishable and customers could constantly refer to them.
For any business that is considering growth just as was Angelina’s Palio Ristorante, making an assessment of the best alternative to take i.e. between franchising or opting for a company-owned expansion is important. For this case, it would be advisable joining a franchise chain that is already in existence in the market. It is because of the several distinct advantages that this type of growth has over company-owned expansion. In most instances, people resort to franchise chains for reasons related to the acquisition of capital, high speed of growth, reduction of the risks involved in the business and also a motivated management (Combs & Castrogiovanni, 2007, p. 8).
For Palio Ristorante, therefore, it is essential joining such a chain because of the need to increase its stability and favorably compete with other players in the market. In conclusion, the article above has thus discussed the marketing strategy utilized by Angelina. It has also noted that joining a franchise chain would place the company at a significant position in the market.
Reference
Combs, J. & Castrogiovanni, G. (2007). Franchising Strategy: A Proposed Model and Empirical Test of Franchise versus Company Ownership. Academy Of Management Proceedings, 1993(1), 7-11. http://dx.doi.org/10.5465/ambpp.1993.10315162
