For the kids who are suffering from malnutrition due to dietary disparities rather than nutritional deficiencies, Pro-Go Kids is the company that will introduce a healthy, shelf stable, ready to eat packet that can be used for both supplementation and a solution for malnutrition. Pro-Go Kids believes in the production of nutritious products with a long shelf life that is both available in the domestic and global markets. Additionally, the shelf life also the different packaging strategies implemented also guarantees that the products can be able to withstand harsh temperature conditions. This product will thus reduce the ill effects of malnutrition in the whole world by providing a healthy, convenient and ready to eat package.
Justification for your new positioning strategy
The positioning strategy of Pro-Go Kids ensures that a healthy diet is available to all malnourished children in the world. This is because of its innovative packaging that ensures that the product has a longer shelf life. Other competitors of the firm have not implemented this strategy, and this will enable Pro-Go kids to be a market groundbreaker in the industry. Being a market leader enables Pro-Go Kids to save both time and money in that the firm will not use lots of money in promotional activities as its well and unique packaging will be identifiable with all its customers. In terms of time, Pro-Go Kids will not have wastes because of wastage. According to Kapferer (2012), “the positioning strategy also ensures that it is only the malnourished kids who are targeted, and the other sections of the market are not targeted”. By getting to know their customers, their sales will increases immensely (Kapferer, 2012).
References
Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page.
