Introduction
In the specific discourse community of business, the focus is usually on marketing, finance, management, entrepreneurship and accounting. It then follows that the background fundamentals of business is the coordination of the various functions of the divided sections in their attempt to aimed at achievement of goals is of importance. Persuasive writing skills would be intrinsically mandatory for any individual involved in business.
The various business subdivisions are more persuasive based. For instance, marketing is more of making appeals to customers for them to consider buying from you other than from competitors. Accounting involves calculation of business orders for the sake of keeping business records precise and accurate. Management involves understanding ones role in the business and mobilizing others to see things the way see them thus leading them to achieve a common goal. Entrepreneurship is matters of creativity in thinking and presenting ideas. These majors seem to differing but they all work to achieve a common business goal or goals. Elements of rhetoric are thus vital to understand while pursuing a business course. Communication is thus important in business otherwise companies will not be creating revenue and profit as its functionality facilitation will not be credible. The elements of rhetoric as presented by Aristotle are thus important and need to be part of applied courses like business (Dill, 54). The various rhetorical elements can be helpful in the discourse of business as follows.
Logos according to Aristotle refers to the logicality in reasoning. Initially, the concept of logos referred to as the actuality in context of speech in an organized manner (Richards 234). In business, logos of text mean the strength of how the logically in reasoning employed in the text. A businessperson thus needs to be logical in presenting his or her persuasive argument to customers.
Ethos translated to mean the variation in trustworthiness and credibility in reasoning. Originally, the word referred to the specific element of speech attributable to specific character of the speaker that makes him or her unique in character. In business world, various scholars have attributed ethos of text quality to the present ability of the speaker (Roche 98). Business is more of being different in offering services and products. This is thus the art of being entrepreneurial and since ethos facilitates this then understanding of rhetoric is vital in business discourse.
Pathos in a general context means appeal to emotions. Its use was initially in the context that, pathos is the possibility of the presented text to refer to capturing audience sensibility. In business, pathos can serve to refer to the appeal of the manager, or salesperson to the audience (customers) emotions. A salesperson with these skills might increase sales by realizing and appealing to customers’ emotions at times of sale and promotion.
Persuasive speech is thus reliant on the identification of context and purpose of the communication in business. The other elements of rhetoric draw their usability from these two elements. Aristotle draws the triangle of persuasion rhetoric triangle as a derivative of persuasion as it is utilization made in restructuring arguments (Sherwood 118). It is clear that a speaker needs to under the process of invention when he or she is in desire to deliver speech. The three vital elements to be considered include the audience, the subject and the speaker.
There is need to consider the subject. This will involve understanding the business environment in addition to your business idea fully thus being able to present it with consistency. This help to collecting evidence that will serve to support you ideas. There is also needs for the speaker to understand the audience. Depending on the perspective that audience differs in terms age and other social and economic aspects (Sherwood 88). The environment of learning and the audience generality are some other factors to consider about the identified audience. Another considerable element of rhetoric is the experience and expertise of the speaker or the writer. In the business context, it is important that students having passion to study business to have a distinctive idea in construction and presentation of arguments. Such arguments need to be convincing or otherwise no audience will bother listening. Rhetorical elements understanding and effective use is thus a considerably good idea in ensuring people in the business discourse communicate effectively.
Communication is also important in eliminating confusion and unnecessary assumptions in coordinating business activities. Skillful argumentative writing which will base its emphasis on goal setting since in a discourse community, the communicative needs of goals achievement predominate in discourse characteristic development and maintenance. It is thus important in business to follow the rules of communication through goal setting. Discourse communities follow the rule of communication in goal setting thus it is important for business courses to ensure that effective communication training is perfected in regards to goal setting. Writing classes should thus realize the need for effective communication in business. Writing should thus be geared towards persuasion. The normal approach used in teaching English classes aimed at training business personnel need to factor in the issue of context that the business environment and not just mere communication.
Most of the courses in college require persuasive skills for the students to handle them properly. English classes in high school provide persuasive skills. One of the skills learnt during high school English classes is communication skills. Communication skills are very important skill for most courses in college. If English classes do not prepare students well in this skill, students will have problems in handling college courses. The English classes in high school therefore provide students with different skills necessary for specific courses. Preparation of high school students adequately for college courses through English classes therefore is necessary.
Business course is one of the courses undertaken in college. This course requires different skills in handling it. The communication skills learnt through English classes are very important. The communication skills include speaking, listening and writing skills. These skills are very important for the business student in college (Roche 123).The English classes provide such knowledge to students. At times English classes do not prepare students adequately with such skills. This is due to poor structure of such classes and English subject. As the skills provided through English classes are very important for handling business course in college are important, the English classes need restructuring. The restructuring of English classes in high school is important to accommodate all the skills necessary in handling the business course in college. The writing, listening and peaking skills are very crucial when handling business course.
Business course encompasses many units, which require persuasion skills from students. The course involves research. The research requires wring skills to undertake research activities. Research involves looking and reporting findings of an issue. Listening, speaking and writing skills are important in conducting and reporting the findings of the issue. Speaking is crucial in research the research involves going to different places to look for the causes of particular problems in business. It involves going to dig for the fact about and report the findings. The research involves the interaction with the people in the ground. The interaction needs persuasive language. Interacting for finding the truth about certain issue involves questioning the people involves in that issue. (Sherwood 103).
Another skill required during research is the skill of listening. This skill is very important when conducting business research interview. The skill applies when questioning and interviewee. To get the truth about a certain issue the interviewer should be able to listen and differentiate different responses. The responses are different according to how the interviewer conducts himself. The interviewer should therefore be able to listen and interpret different responses to avoid emotions that may distort the truth of the response. This skill is in English classes in high school. If the student lacks that knowledge, he or she may not conduct the research properly and thus the meaning may be lost (Richards 265).
Writing skill is very important in business course. This is because business involves conducting research and reporting the findings. The research involves writing of questionnaire before the researcher goes to the field for the actual survey. The researcher writes the questions. This requires writing skill. The researcher should know the format of questionnaire and the language to use. This is because the audiences who are in this case the interviewee are different in language understanding. The researcher thus should write the questionnaire in the language that the interviewees would understand easily ( Blair,99).This will give true information about the issue of research. The researcher should also know the format of the report writing. This will attract the attention of the audience when reporting such findings. This is because the audience receiving the report might contain different groups. They are stakeholders, customers and business individuals. The researcher should therefore accommodate all these people in the report.
Works Cited
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Bridge to English: Course Profile, Esl, Level Five, Open. Toronto: Queen's Printer for Ontario, 2000. Print.
Dill, Bert. "RWS 200: The Rhetoric of Written Arguments in Context." (2013).
Richards, Jennifer. Rhetoric. London: Routledge, 2008. Print.
Roche, Megan A. "Rhetoric of Acts: A Critical Analysis." (2013).
Sherwood, Christopher. Compelled to Listen: A Comparative Analysis of the Rhetorical Elements in the Sermons of Tony Evans, Rick Warren and Bill Hybels. N.p., 2005. Print.
Whately, Richard. Elements of Rhetoric. Delmar, N.Y: Scholars' Facsimiles & Reprints, 2001. Print
