Automobile Lamborghini S.p.a. is a company based in Italy that manufactures luxurious sports-cars called the Lamborghinis. The company was founded by Ferruccio Lamborghini in 1963. Currently, the company is based at Sant’Agata Bolognese in Italy. The intention of the founder was to manufacture refined and excellent cars that would offer standard output and high performance to the end users. The company is today owned by the German Volkswagen Group through their subsidiary called Audi. The company manufactures stylish sports-cars whose competitive hedge in the market is above board. The Lamborghini has become the sensation and the obsession of several road users keen to enjoy the rewards of their output through utility of sports-cars. Since its establishment in 1963, the company has undergone tremendous successful times even surviving the devastating world financial downturn in 1973 and the 1973 oil crisis.
The history of Lamborghini begins in early 1960’s with the commissioning of Giotto Bizzarrini to design a sports-car with the engine model of Ferrari’s three litre V12. The intention of the design was to come up with an entirely road use designed vehicle that could compete Ferrari. However, this design failed to materialise after the founder disputed the dry slump lubrication system and the high revolution engine. Next, the founder successfully steered the production of the first Lamborghini designed in a group including Gain Paolo, Paolo Stanzini and Bob Wallace. Closely following that was Lamborghinis’ own design which received a warm reception at the 1963 Turin Motor show. This saw the introduction of the Lamborghini 350 GTV. This model was to be later restyled and a chassis redeveloped by Carrozzeria Touring of Milan. The final output was again showcased in the 1964 Geneva Motor Show with overwhelming reception from the press. Shortly afterwards, actual production began and by 1966, one hundred and twenty cars had been successfully sold. Lamborghini has eventually hit the ground running after several false starts.
Gain later adjusted the Bizzarrini V12 engine that had displeased Lamborghini. The power output was adjusted to 320 hp and the displacement to three point nine litres. The debut of new releases was now on course. A 400 GT 2+2 was unveiled and produced for consumption by the market. Revenue at the company started shouting, it is reported that the owners had broken even at this point in time. Lamborghini increased his labour force to one hundred and twenty. Designs continued to be mulled over, some getting Lamborghini’s approval, others getting consistent rejects. The philosophy of Lamborghini was that the cars produced has to be normal, conventional and perfect, he dejected any pressure to produce time bombs cars which would only suffice for the racing programmes. This saw the departure of Gain Paolo in 1968. Lamborghini was not shaken by the loss of an essential asset in terms of design. Instead, he remedied the gap through the use of outsourcing design functions to Milan based designers.
This consistency has seen Lamborghini remain ahead of others. It has produced various models that have taken the world by surprise and continued to earn respect from fans. The latest models were produced as late as 2011. The Aventador debuted in the 2011 Geneva Motor Show and was soon followed by Lamborghini Gallardo LP 570-4 Super Trofeo showcased at the Frankfurt Motor Show in 2011. Lamborghini designs continue to retain the philosophy while making adjustments in consonance with modernity.
References
Neil, D. (2013). A Lamborghini for the Tall Driver in a Huge Hurry. Wall Street Journal.
Zelesny, E. (2011). Lamborghini communicates brand history via mobile. Luxury Daily.
