Discussion
Digital marketing provides a connection since it targets the space where the youth spend most of their time. They are immersed in internet activities and mobile services that tend to be modern, dynamic, and full of fun. The goods must speak their language by implementing holistic and dynamic strategies encompassing all aspects of the current digital world.
Social media for networking is very essential to be included in the youth audience oriented campaigns. Related data reports that the youth makes up the highest percentage of all the social connection with Twitter and Facebook considered the youngest social networking system as user demographics is concerned. The youth currently spend most of the time in the social networking websites chatting and sharing with other friends all manner of issues (Kwong, 2012).
The products that will be able to establish its existence in the social media will need to be cool and consistent to attract the attention of the young generation. Once the young generation social networkers have identified themselves with the brand, they will automatically become loyal ambassadors of the brand. For marketing of the brands in the media to be successful, it needs maintenance and upkeep of the pages, constant conversation, and great brand content (Lee et al. 2009).
The youth are generally tech-savvy and are in constant connection in a range of varying mobile devices like tablets and smart phones. This puts up china and India in better position to capture the youth market worldwide with their constant progress in mobile development. Many studies carried out on technology reports that majority of the youth access the internet through their phones rather than the computer desktops (Lee et al. 2009). For a marketer to stand out in the current mobile world market, every new brand should create custom applications for smart phones and ensure a constant responsive website that is able to sense and adapt when they are viewed on mobile devices. A more basic level can also include the use of MMS or SMS campaigns for the youth, brands that can work even without a smart phone but effective in any mobile phone.
For marketers to have a solid content marketing strategy, they can also incorporate videos and different games. The youth tend to learn and directly engage themselves with the content rather than being directed by the manufacturing companies. Visual art, cool videos and games are entertainment based mediums that can be used to capture the youth market.
China and India have larger global companies with skilled yet low-cost services for an entire spectrum of activities. Software services, designs, labor-intensive manufacturing activities and business processes have raised their economic standards. With the current economic liberalization, china and India will join the United States to be considered the as the three largest worldwide economies (Kwong, 2012). India and China will provide enormous downfall potential for the US risks and firms since they provide the largest opportunity for trade and investment in major sectors. China for example has the largest mobile phone companies worldwide and has overcome the US phones manufacturing companies like Nokia. The US however still has many chances to curb on the youth market. With improved technology and availability of high sophisticated equipment, they can still increase their market and economy at large.
References
Kwong S., (2012) The Global Impact, Diversity Culture and Ethnicity Effects on World Economy, Oxford, Oxford University Press. Pgs 4-12
Lee, H., Harris, K.M., & P. Gordon-Larsen. (2009). Life course perspectives on the links between poverty and obesity during the transition to young adulthood. Population Research and Policy Review, 28, 505-532.
